Network Communications, Inc. Selects Omniture to Provide Online Traffic Analysis Across Its Brands' Sites

Network Communications, Inc. (NCI), the leading publisher of printed and online real estate information in North America, has selected Omniture, Inc., a leading provider of online business optimization software, to deliver Web traffic analysis across its network of sites. By gaining greater online traffic information through Omniture SiteCatalyst, NCI will better understand content interest among online visitors across its brands. Omniture SiteCatalyst will initially provide analytics for apartmentfinder.com, the site for one of NCI’s anchor brands Apartment Finder, the leading source of critical information for those seeking apartments in the multi-family industry

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Quote startWith Omniture's superior analytics capabilities, our brands will be better able to analyze their site traffic more deeply and provide our customers with more targeted and beneficial resultsQuote end

LAWRENCEVILLE, Ga. (PRWEB) December 23, 2008

Omniture SiteCatalyst is recognized as the leading Web analytics solution on the market today. With Omniture, NCI will reap more robust Web analytics and reporting functionality to help its brands more effectively cater to its customers' needs.

"With Omniture's superior analytics capabilities, our brands will be better able to analyze their site traffic more deeply and provide our customers with more targeted and beneficial results," said Jim Newbill, director of online marketing and Web analytics, NCI. "In addition, the improved online analytics from Omniture will help our brands deliver not only an effective business-generating media solution for our advertisers but also sites that are 'go-to' resources and destinations for consumers."

For its Apartment Finder brand, NCI operates ApartmentFinder.com, the #1 consumer-preferred Web site featuring state-of-the-art searching and mapping features for apartment renters. Based on Omniture SiteCatalyst reports, ApartmentFinder.com has seen a 28% increase in its monthly unique visitors in September and October 2008, compared to the same period last year.

About Network Communications, Inc.

Network Communications, Inc. is the leading publisher of printed and online real estate information in North America. The company was acquired by Court Square Capital Partners in January of 2005. Its magazines are read by over 12 million readers in over 500 markets and deliver more than one million leads to advertisers each month. Network Communications' assets, The Real Estate Book®, Apartment Finder / Blue Book™, Mature Living Choices®, Black's Guide®, New Home Finder®, Enclave™, Unique Homes™, Kansas City Homes & Gardens™, Atlanta Homes & Lifestyles, Atlanta Home Improvement, At Home In Arkansas, Relocating in Las Vegas, Colorado Homes & Lifestyles, St. Louis Homes & Lifestyles, Seattle Homes & Lifestyles, and Mountain Living, include publications that millions of readers around the country turn to when looking for the latest information about the real estate and home design markets. Online magazine content can be accessed at http://www.livingchoices.com.

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