Network Communications, Inc. Selects Omniture to Provide Online
Traffic Analysis Across Its Brands’ Sites
LAWRENCEVILLE, Ga. (Business Wire EON/PRWEB ) December 23, 2008 --
Network
Communications, Inc. (NCI), the leading publisher of printed and
online real estate information in North America, has selected Omniture,
Inc., a leading provider of online business optimization software, to
deliver Web traffic analysis across its network of sites. By gaining
greater online traffic information through Omniture SiteCatalyst, NCI
will better understand content interest among online visitors across its
brands. Omniture
SiteCatalyst will initially provide analytics for
apartmentfinder.com, the site for one of NCI’s anchor brands Apartment
Finder, the leading source of critical information for those seeking apartments
in the multi-family industry
Omniture SiteCatalyst is recognized as the leading Web analytics
solution on the market today. With Omniture, NCI will reap more robust
Web analytics and reporting functionality to help its brands more
effectively cater to its customers’ needs.
“With Omniture’s superior analytics capabilities, our brands will be
better able to analyze their site traffic more deeply and provide our
customers with more targeted and beneficial results,” said Jim Newbill,
director of online marketing and Web analytics, NCI. "In addition, the
improved online analytics from Omniture will help our brands deliver not
only an effective business-generating media solution for our advertisers
but also sites that are ‘go-to’ resources and destinations for
consumers.”
For its Apartment Finder brand, NCI operates ApartmentFinder.com,
the #1 consumer-preferred Web site featuring state-of-the-art searching
and mapping features for apartment renters. Based on Omniture
SiteCatalyst reports, ApartmentFinder.com has seen a 28% increase in its
monthly unique visitors in September and October 2008, compared to the
same period last year.
About Network Communications, Inc.
Network Communications, Inc. is the leading publisher of printed and
online real estate information in North America. The company was
acquired by Court Square Capital Partners in January of 2005. Its
magazines are read by over 12 million readers in over 500 markets and
deliver more than one million leads to advertisers each month. Network
Communications’ assets, The Real Estate Book®, Apartment Finder /
Blue Book™, Mature Living Choices®, Black’s Guide®, New Home Finder®,
Enclave™, Unique Homes™, Kansas City Homes & Gardens™, Atlanta
Homes & Lifestyles, Atlanta Home Improvement, At Home In Arkansas,
Relocating in Las Vegas, Colorado Homes & Lifestyles, St. Louis Homes &
Lifestyles, Seattle Homes & Lifestyles, and Mountain Living, include
publications that millions of readers around the country turn to when
looking for the latest information about the real estate and home design
markets. Online magazine content can be accessed at www.livingchoices.com.
See the original story at: http://eon.businesswire.com/releases/network_communications/omniture_sitecatalyst/prweb1788644.htm
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