Social Media Experts to Address Small Businesses at the Network Solutions® Growsmartbiz Conference

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Panelists will discuss how to integrate social media into current marketing efforts at September 29, 2009 networking and conference event in Washington, D.C.

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Integrating social media into a traditional marketing plan is a hot topic for small business owners

At the Renaissance Hotel in Washington, D.C., on September 29, business leaders and social media experts will offer small businesses tips and tactics for integrating social media into existing or new marketing campaigns. The Network Solutions' GrowSmartBiz conference panelists will speak from experience and case studies to demonstrate how businesses use social media to generate wider reach as well as to provide targeted messaging to their customers.

"Integrating social media into a traditional marketing plan is a hot topic for small business owners," said Terri Holley, owner and founder of Creative Blog Solutions and panelist for the GrowSmartBiz conference. "Many of my clients want to know how social media works, understand the time commitment and value that can be derived from it, and often ask if it should replace any of their existing marketing efforts. My fellow panelists and I will address these topics and more. It should be a lively session."

Holley will be joined on the "Integrating Traditional Marketing with Social Media" panel by Jill Foster of DC Media Makers, Brent Leary of CRM Essentials, Danilo Bogdanovic of Loudoun Scene and Joanne Pineda of the Matrix Group.

During this panel discussion, attendees will learn what social media is today and gain a better understanding of the social media tools that are available. Additionally, the panel discussion will help attendees determine whether or not social media should be part of their marketing mix, which social media tools are most effective in reaching their target audience, and the steps they need to take to develop and integrate a social media strategy with their current marketing efforts.

"According to the June 2009 findings of the Network Solutions' Small Business Success Index, 17 percent of small businesses interviewed reported that they use social media," said Melina Formisano, vice president of Marketing for Network Solutions. "Although this is a small percentage, it is a 42 percent increase from our January 2009 index findings and it indicates that social media is gaining traction with small business."

The GrowSmartBiz Conference is designed to provide small business owners and entrepreneurs - from startups to well-established companies - with the tools and resources they need to be successful. In addition to Integrating Traditional Media with Social Media, other discussion topics include:

  •     Driving Small Business Performance with Marketing & Innovation
  •     Raising Capital with Effective Finance Strategies
  •     Getting Ahead in the Current Economy

The conference keynote address will be given by Chris Anderson, well-known author and editor-in-chief of Wired Magazine.

To register for the GrowSmartBiz Conference or for more information about the event, please visit the conference Web site at http://cl.gs/0TezD4. Follow the GrowSmartBiz Conference on Twitter at @GrowSmartBiz and join the conversation by using the #growsmartbiz hashtag.

About Network Solutions®, LLC

Network Solutions is the leading enabler of small business success in the highly competitive online space. By providing the tools and resources to start, grow and manage businesses online, Network Solutions leverages 30 years of pioneering experience to help companies thrive in an increasingly digital world. To ensure our customers' success, we support them with outstanding customer service and solutions that are simple, innovative and reliable. Additional information can be found at http://www.about.networksolutions.com.

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Susan Wade
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