Neverblue Mobile Delivers Application Install Tracking

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Neverblue now offers support for Cost Per Install (CPI) campaigns on both the Android and iOS platforms.

Neverblue Mobile’s new app download tracking system enables developers and publishers to confidently scale their app download campaigns.

Neverblue Mobile, a global leader in mobile performance marketing, announced today that qualified mobile application publishers and developers are now offered support for Cost Per Install (CPI) campaigns on both the Android and iOS platforms.

Neverblue Mobile’s CPI ensures reliable and accurate tracking of redirects to the app store. It is compatible with all mobile ad networks and works with both mobile web and in app inventory. The technology provides click stream tracking from the moment a consumer clicks on an ad and continues to track through the application download, installation and first run of the selected app. Neverblue Mobile’s CPI technology tracks independently from easily deprecated mobile operating systems or app store features often relied upon by competing systems.

Mobile app publishers and developers can easily enable Neverblue Mobile CPI tracking using a web-based wizard that simplifies and streamlines the integration of the required SDK. The CPI reporting has been seamlessly integrated into the Neverblue Mobile tracking and analytics interface which empowers affiliates who are experienced with other types of mobile campaigns to easily transition to CPI campaigns.

Neverblue Mobile’s CPI tracking system is based on the company’s robust performance marketing technology and has been integrated with its current mobile analytics platform.
“Growth in CPI advertising spend has been hampered by the lack of reliable and accurate tracking,” said Gregg Stewart, Neverblue’s VP of New Media Platforms. “Neverblue Mobile’s new app download tracking system enables developers and publishers to confidently scale their app download campaigns”.

“Neverblue is continually innovating ways to better serve our partners. The app install tracking tool is a natural next-step on our road-map to offer even more robust mobile tracking methods,” said Breen Liblong, Neverblue’s Director of Technology.

About Neverblue Mobile:
Based in Victoria, BC, Neverblue Mobile, a division of Neverblue, is a leading performance based mobile marketing company that delivers up to 3 billion impressions a month. Neverblue Mobile is dedicated to helping mobile advertisers and publishers reach their target audiences with the right message at the right time. For more info please visit http://www.neverbluemobile.com.

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Leanne Lowe
Neverblue
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