'Never Get a "Real" Job' Offers Gen Yers a Game Plan for Overcoming Youth Unemployment and Underemployment

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New book launching this December from serial entrepreneur, millennial advocate and syndicated Entrepreneur columnist Scott Gerber will teach young people how to build income-generating businesses without investment capital, big budgets or resources.

Never Get a "Real" Job (Wiley, December 2010)

The 'work hard, get good grades and go to college to get a job' mantra is dead. If we don't want Gen Y to become a truly lost generation, we must stop wasting time sending out resumes and, instead, start building income-generating small businesses.

Never Get a "Real" Job: How To Dump Your Boss, Build a Business and Not Go Broke (Wiley, December) teaches young people how to build income-generating businesses from the ground up without any investment dollars or resources. Inspired by his internationally syndicated Entrepreneur column and his own entrepreneurial journey, Scott Gerber's new no b.s., practical small business book helps Gen Yers overcome the devastating epidemics of youth unemployment and underemployment; an escalating crisis affecting over 80 million young people worldwide (International Labor Organization).

Known by many as the "Simon Cowell of young entrepreneurship," Gerber is a serial entrepreneur, angel investor, and small business writer.

"The 'work hard, get good grades and go to college to get a job' mantra is dead," said Gerber. "If we don't want Gen Y to become a lost generation, we must stop wasting time sending out resumes and, instead, start building real income-generating businesses that are capable of supporting us. It's time for our generation to start creating our own jobs instead of begging others for them."

Written specifically for Gen Yers, by one of their own, Gerber challenges the social conventions behind the "real" job and empowers young people to take control of their lives and dump their nine-to-fives -- or their quest to attain them.

"This is a defining moment in our history. Generation Y will either begin to take its rightful place as the most entrepreneurial generation in history or fall in the face of fear, adversity and poor guidance. If I have anything to do with it, the later will never become a reality."

"With the economic spiral of 2009, our world of work was blown up, and with it, traditional frameworks for career success," said Pamela Slim, author of Escape from Cubicle Nation: From Corporate Prisoner to Thriving Entrepreneur. "Thank god we have Scott Gerber, a member of the next generation, telling the truth about what it takes to succeed in the coming decades. Gen Y, and parents of Gen Y, you will put your livelihoods at risk if you don't read this book. Buy it."

In an effort to reduce start-up and operating costs for young and aspiring entrepreneurs, Gerber has partnered with the following businesses and service providers: 99designs, AdRoll.com, Animoto, Blog Talk Radio, Dim Dim, DocStoc, eFax, EmailStationery.com, FlowTown.com, Freshbooks, Get Satisfaction, Grasshopper, Google AdWords, iContact, MoFuse, Moo, oDesk, Plum Choice, PollDaddy.com, PR Web, RescueTime.com, Right Signature, Setster, ShoeBoxed, Shopify, SitePal.com, SlideRocket, Urban Interns, UserVoice, Voices.com, Weebly, and Wufoo. Each of these companies will provide NGARJ readers with exclusive offers, discounts and/or free services.

Additionally, in partnership with the world's top Gen Y entrepreneurs, Gerber will be launching an international Young Entrepreneur Council this Fall. Details will be available at the beginning of October 2010.

Never Get a "Real" Job: How To Dump Your Boss, Build a Business and Not Go Broke is now available for pre-sale on Amazon, Borders, Barnes & Noble, and NeverGetaRealJob.com. The book will be available everywhere books are sold December 8, 2010. Galleys are now available to select media for review.

For more information about booking Scott for speaking engagements, media appearances or Skype, phone or email interviews, or to request a galley, please email steve(at)gerberentertainment(dot)com.

About The Book

A lot of business books hold your hand, make you feel good, and are set to convince you that your passion and "unique" business idea are enough to plow through your competition, garner new leads, and make millions just because you can write a business plan that says so.

This is not that kind of book.

A twenty-something hustler, rainmaker and bootstrapper who has survived and thrived despite never having held the proverbial "real" job, Scott Gerber is the ultimate "Generation Y-er." He's a self-taught serial entrepreneur who has built several successful businesses without storied business connections, a business school background, executive training -- or investment dollars. And in Never Get a "Real" Job, he shows you how he succeeded so you can overcome today's chronic conditions of mass unemployment, underemployment, and dead-end 9-to-5s.

Gerber gives you the no-bull reality on turning your business idea into a viable enterprise capable of generating real income now--based on his hard-knocks lessons learned in the entrepreneurial trenches. From the perils of doing too much too fast, to bogging down a promising start-up with infrastructure long before it's needed, Gerber has experienced firsthand how you can sabotage your own business. Never Get a "Real" Job will help you to avoid the costly mistakes that can take down your enterprise at any time, helping you to get off the ground, establish your business and stay successfully up and running.

But Gerber isn't just giving you a collection of war stories. He gives you insights from a fellow young entrepreneur on how to start from absolutely nothing--building a viable business model from the ground up. Along with straight-shooting advice on creating contacts and cultivating clients, he gives practical, affordable, step-by-step instructions on how to constantly analyze, refine, and target your business offerings -- while minimizing wasted time and keeping you on track.

With vast resources to online tools, websites, checklists, and hard coaching, as well as thousands of dollars worth of connections to free and discounted small business services, Never Get a "Real" Job takes you off the unrewarding resume and cover letter cycle, while putting you on the road toward becoming a self-sufficient business owner, and creating a life that gives you a real shot at the success you deserve.

For more information about bulk purchases, please contact steve(at)gerberentertainment(dot)com

Acclaim for Never Get a "Real" Job: How To Dump Your Boss, Build a Business and Not Go Broke

"Practical. Irreverent. Insightful. If you read just one book this year about becoming an entrepreneur, make sure it's Never Get a 'Real' Job." -- Anita Campbell, Founder, Smallbiztrends.com

"Economic turmoil has made it more difficult than ever for Gen Y to have a breakout entrepreneurial success story. However, thanks to Scott Gerber, there's hope. He breaks it down, tells it like it is, and kicks you in the pants with his no-nonsense guide to getting started and achieving real success - now." -- Jeff Sloan, Co-Founder, StartUpNation.com

"Scott is the Simon Cowell of young entrepreneurship." -- Mike Michalowicz, Author, Toilet Paper Entrepreneur

"Wow! If all GenYers were like Scott, we'd never have to worry about our kids moving back into the basement after college. As filled with no-nonsense, practical, yet unpredictable advice as it is with serious attitude, NGARJ is a must read for all aspiring entrepreneurs. No coddling here - just the straight-up truth from a very savvy guy who's been there and done that." -- Donna Fenn, author of Upstarts! How GenY Entrepreneurs Are Rocking the World of Business

"Never Get a 'Real' Job will help any reader -- even those without startup finances or previous entrepreneurial experience -- quit their quest for nine-to-fives and become self-sufficient small business owners." -- Steve Mariotti, Founder, Network for Teaching Entrepreneurship (NFTE)

"Never Get a 'Real' Job is a straightforward, funny, and insightful book for any young entrepreneur whose looking to make a name for themselves." -- Dan Schawbel, author of Me 2.0, BusinessWeek Columnist, and Managing Partner of Millennial Branding, LLC

"This kickass book will save you from a kissass job. For best results, read it from your cubicle--and then start planning your farewell trip to the boss's office." -- Chris Guillebeau, Author, The Art of Non-Conformity

"Scott doesn't give the sugar-coated advice that wannabe entrepreneurs like to hear. He gives the blunt guidance that real entrepreneurs can actually put to use." -- Andrew Warner, Founder, Mixergy

"Scott Gerber is a straight shooter who tells it like it is. Never Get a 'Real' Job is the Gen Y wake-up call. It's the end of fun and games; time to get a handle on reality. Scott gives solid advice for someone who's buried the 9-5, underemployed or unemployed. If you aren't buying this book for your kids, buy it for yourself." -- Matt Wilson, Co-Founder, Under30CEO.com

"Every high school senior should be handed this book along with his or her diploma as they cross the graduation stage. Through a skillfully-crafted combination of humor, practical advice, and in-your-face wake-up calls, Scott Gerber makes a rock solid case for why, in today's world, the old advice of "Get good grades, go to college and get a good job" is outdated and impractical, and how it's not just possible but highly advisable to Never Get a 'Real' Job!" -- Adam Toren, Co-Founder & CEO, YoungEntrepreneur.com & Co-Author of Kidpreneurs

"It's never too late to become what you could have been...this book will get you started!" -- Elliott Bisnow, Founder, Summit Series Conferences

About Scott Gerber

Scott Gerber is a serial entrepreneur, internationally syndicated small business columnist, and in-demand speaker. He is the founder and CEO of Gerber Enterprises, an entrepreneurial incubator and venture management company that invests capital, management expertise, and marketing services into innovative early and mid-stage companies. Founded in 2004, the company has since launched a diverse portfolio of businesses, including Yearbook Innovation, an end-to-end provider of print and digital media school memory products and services; and Sizzle It!, the expert in sizzle reel production for a global clientele of public relations, marketing and advertising firms. Scott is also the Editor-in-Chief of the upcoming website, NeverGetaRealJob.com, the host of the upcoming web video show Ask Gerber and the author of the book, Never Get a "Real" Job (Wiley, December 2010). He has been featured in news outlets such as FOX Business, WSJ, Entrepreneur, Inc., The Huffington Post, New York Post, Open Forum, Forbes, The Street, AllBusiness, Mashable and The Business Insider. His syndicated columns appear regularly in media outlets such as Entrepreneur, WSJ, MSNBC, and FOX Business. Follow Scott on Twitter @askgerber or friend him on Facebook at facebook.com/scottgerber.

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