Bushnell Launches Dedicated Website for the New Backtrack Personal GPS

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Handy Personal Locator Helps You Never Get Lost Again

The Bushnell Backtrack-3

We are constantly looking for new ways to make everyday life easier

Bushnell, the leading outdoor sporting goods manufacturer, has launched a stylish website dedicated to informing consumers on their newly redesigned and upgraded Bushnell Backtrack Personal Locator. The two models, the BackTrack Point-3 and BackTrack Point-5, are proudly displayed and detailed on an interactive website that brings more knowledge and empowerment to their ever-growing consumer base.

“We are constantly looking for new ways to make everyday life easier,” says Terry Mears, Product Director, Outdoor Technologies. “The Bushnell Backtrack-3 and Bushnell Backtrack-5 take the complex technology of GPS and harness it into a small package that can be taken anywhere. It really is GPS made simple.”

The new series of the Bushnell Backtrack has taken the power and usefulness of the original Bushnell Backtrack and overhauled the simplicity and design. Along with a sleek new enclosure, they have some additional features for all outdoor adventures. The instrument contains a digital compass that also shows your latitude and longitude coordinates, the current time, temperature, and altitude, as well as the ability to mark and store from 3 to 5 locations, depending on the model. The uses go on and on, and with a site developed completely with the user in mind, anyone can find out more. Visit http://www.bushnellbacktrack.com for a demonstration video and other great information.

About Us: Bushnell® has been the industry leader in high-performance sports optics for over 60 years. Our guiding principle is to provide the highest quality, most reliable and affordable sports optics products on the market. And, our commitment to outstanding customer service and strong retailer partnerships is unmatched. Bushnell constantly explores emerging technologies to market sports optics that combine leading edge design with performance innovation. It is this dedication that has made Bushnell the most recognized and reputable sports optics brand in the world.

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Jen Messelt
Bushnell
(913) 752-3400
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