Aequitas Automotive Say New Car Buyers in the UK May Not Think the 13 Plate is Unlucky at All

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Aequitas Automotive, a leading niche insurance provider, says that UK consumers may not be put off by the new car registration plate 13 from March 1st.

Easy Gap
Aequitas Automotive say the 13 plate may not be unlucky in the eyes of the UK car buying public

Featured UK Insurance provider, Aequitas Automotive say that UK new car buyers may not be concerned over the introduction of the 13 plate on March 1st 2013. Aequitas Automotive, who own and operate two of the leading Gap Insurance brands in the UK, believe early indications from their customers show that the concern over the number 13 may be minimal.

Spokesperson for the company, Mark Connor, explained the reasons behind the conclusion from Aequitas.

"The insurance products provided by Aequitas Automotive, via the Easy Gap and GapInsurance123 brands, provide financial protection for UK car buyers. Providing these products direct to British consumers gives Aequitas a unique insight into the intentions of the vehicle buying public."

"Concerns were raised some time ago, from areas of the retail motor industry, that UK consumers may be put off buying new vehicles with a 13 plate adorning them. In response to these concerns, the DVLA have allowed new car buyers the choice of a 13 plate, or to register on the 62 plate instead."

"The Aequitas team have been busy assisting customers set up their Gap Insurance cover, ready to pick up their new vehicles from the manufacturers on Friday March 1st. As part of this process we require to take the registration number of the vehicle. Having looked at all such cases, Aequitas can say that all new cars we have processed a Gap policy for, will be registered on a 13 plate and not the 62 plate alternative."

Aequitas Automotive acknowledge that the results seen so far are just an indication, and that a better picture will be seen in the months to come. Mark Connor also explained that the effect of some other factors, means a firm conclusion cannot be drawn as yet.

"From what we have seen at Aequitas,we can say that our sales indicate that consumers who have bought a new car do not seem to concerned with the prospect of a 13 plate. Of course this does not indicate in any way, the number of people who have been put off buying a new car entirely. "

"The straight choice between a 13 plate and a 62 plate seems to only have one winner so far. Perhaps this may have something to do with the poor understanding of the UK car registration system."

"Over the next few months the new car sales figures will give a definitive answer to the question of the 13 plate. All we can say so far is the we, at Aequitas, think the 13 plate may not be perceived as unlucky after all."

Aequitas Automotive have confirmed they will release further details regarding this issue throughout the coming months.

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Tom Luetchford
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