UK car buyers are driving a hard bargain say leading Insurance provider GapInsurance123 as discounts are gained in motor dealer showrooms

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Leading Gap Insurance team at GapInsurance123 say the UK motoring public are pushing for heavy discounts when negotiating a new vehicle purchase. The team urge consumers to consider this also when buying dealer add on products also.

Gap Insurance
The average new car discount is around £900 in the UK

The typical UK car buyer is now negotiating hard on the purchase of a new vehicle and motor dealers are obliging with sizable discounts*, according to leading Gap Insurance brand GapInsurance123.

The brand believes the reports confirm the fact that British car buyers are expecting much more of a bargain when they look to buy a new vehicle, as a spokesperson for the team explained.

"Recent reports highlighting research from AutoTrader confirmed that the average reduction gained by car buyers for the third quarter of 2013 is nearly £900. This represents a significant discount and is certainly the feeling the GapInsurance123 team have when talking to our customers.

Motor dealers are under pressure to sell vehicles, as large bonuses are often linked to new car sales targets. This has lead to flexible pricing and innovative marketing by proactive motor dealers."

GapInsurance123 provide thousands of Gap Insurance policies each year, to consumers seeking an alternative product at a lower premium than those offered by the motor dealer. The brand have had a record year in 2012, and feel this is an indication that consumers are not only looking at buying a vehicle at a value price, but also the 'add on' products available at dealers too as the spokesperson explained.

"The number of consumers who buy GapInsurance123 products have increased tremendously in 2012. Consumers are quite used to comparing any product online these days, and we offer comparable products to motor dealers at much lower prices in many cases. We feel that car buyers are looking to improve the overall package, and buying a product such as Gap Insurance independently can certainly help save hundreds of pounds on occasion."

GapInsurance123 are an independent brand selling Guaranteed Asset Protection products direct to the UK public. The brand was featured in the Which report into Gap Insurance in 2012, and were highlighted as providing the lowest UK premium in 5 out of 6 quotes given.

*Reports taken from MotorTrader and GapInsuranceTV

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