BusinessOnLine Launches New Direct Marketing Association Website to Coincide with Annual Conference

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DMA’s CEO opening remarks streamed live as he unveils new website,

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How do I monetize social media for my organization

BusinessOnLine, a pioneering online marketing agency based in San Diego, CA, today announced the launch of the first phase of Direct Marketing Association’s (DMA) new website, . The launch is being synchronized with DMA Chief Executive Officer, Lawrence M. Kimmel’s opening remarks at their flagship event, DMA2010 Conference & Exhibition, on Monday, October 11th, at 8:30am PST. Kimmel’s opening remarks will be streamed live on the new site in addition to the Social Media Face-off later in the day where 10 digital gurus will try to answer the question “How do I monetize social media for my organization”.

“We are extremely excited to be working with the DMA as they look to enhance their online presence to be a more effective resource for members and marketers in general”, said Thad Kahlow, CEO of BusinessOnLine. “This launch is the initial phase of a more comprehensive strategy to redefine the association and bridge digital and traditional direct marketing.”

Along with the live streaming, the website introduces the Content Hub™, an intelligent portal customized to user’s unique information preferences. The DMA represents many different constituents across diverse industries so there is a tremendous amount of information generated making it challenging for members to find relevant information for their needs. The Content Hub will initially stream all the latest news and insight from DMA updates, social media, industry news sources and industry thought leaders with the next phase introducing advanced filtering for users.

“Change is happening at DMA and our online presence will be a focal point to communicate and spur this change”, according to Karina Pena Garcia, Senior Director of Marketing for DMA. “BusinessOnLine is helping us innovate and empower the user with tools to promote and redefine direct marketing.”

Aligning with this change, the new website better leverages social communities by integrating more social features and bringing these communities to the forefront. These features will facilitate two-way conversations, critical to making DMA more relevant and valuable to members. The new site also incorporates a more robust infrastructure and content management system that provide scalability, an enhanced user experience and increased functionality. Eventually, the entire existing DMA website will be phased into the new website.

The DMA2010 Conference & Exhibition is being held October 9-14 in San Francisco, California. To view Kimmel’s remarks and Social Media Face-Off live video stream, please visit during session times.

“How do I monetize social media for my organization?” It’s one of the most important questions for marketers today, and the public is invited to watch the discussion at 4:25 p.m. Pacific Time. Viewers will be able to have a say in the Face-Off results by texting Social to 44264; they can ask a question during the debate by texting Ask a Question to 44264. (Message and data rates may apply.)

About Direct Marketing Association (DMA)
The Direct Marketing Association ( ) is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process. Founded in 1917, DMA today represents companies from dozens of vertical industries in the US and 48 other nations, including nearly half of the Fortune 100 companies, as well as nonprofit organizations.

About BusinessOnLine:
BusinessOnLine is a performance-driven online marketing agency with a 14-year track record of success. Our unique approach is based on gaining a deep understanding of user needs that give us powerful insights to achieve the business goals of our clients. We have a cross-functional team of experts in strategic planning, search engine optimization, paid search, social media, user-experience, web development and analytics. Headquartered in San Diego, BusinessOnLine’s clients include global brands such as Sybase, the American Red Cross, Honeywell, Rail Europe, Workday and many more. The company was selected by BtoB Magazine as a Top Interactive Agency for the past three years in a row. For more information call (619) 699-0767 or visit .


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