Ashton Woods Launches New Web Presence, Touts Home Personalization

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New Features Assist Homebuyers and Encourages Home Personalization Options

Ashton Woods Homes, a premiere builder of eco-friendly and energy efficient new homes today announced that they launched their new web presence and marketing campaign, both of which encourage homebuyers to take advantage of their new home personalization options for 2011.

Headquartered in Atlanta Georgia, Ashton Woods builds high-performance homes for sale in growth communities in Atlanta, Austin, Dallas, Houston, Orlando, Phoenix, Tampa and Raleigh. Close to jobs, shopping and transportation, Ashton Woods effectively balances healthy-house features with energy efficiency in their Power House Green homes for sale – which could save homeowners as much as 45% per year on utility bills.

The “Yours Personally, Ashton” campaign reflects the builder’s ability to meet today’s homebuyer demands in personalization. Things like granite counter tops, archways vs. standard doorways, paint and trim color options and more are enabling new home buyers to create homes that fit their unique lifestyles and personalities.

“The ability to personalize your home; make it your own and the ability to save as much as 45% on utility bills each year are design factors that sets Ashton Woods apart from other builders," stated Tad Serbin, Senior VP, Sales & Marketing.

As one of Ashton Woods’ “Four Cornerstones,” along with location, quality and service, new home design is a critical factor and both the campaign and the new website help to bring these important aspects of new home building to the forefront.

With homes for sales in Atlanta, Austin, Dallas, Houston, Orlando, Phoenix, Tampa and Raleigh, Ashton Woods is considered as one of the Nation’s top-20 new home builders.

The “Yours Personally, Ashton” campaign is at http://www.ashtonwoods.com/yours-personally/.

About Ashton Woods Homes
Ashton Woods Homes is a subsidiary of the Great Gulf Group- a fully-integrated collection of companies that spans the entire real estate spectrum in North America – from land acquisition and development to the design and construction of master planned communities. For more than 40 years, Ashton Woods has built a solid reputation for building comfortable, energy-efficient, high-performance new homes and is honored with the most coveted local, regional and national awards. Visit http://www.ashtonwoodshomes.com for more information.

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Tad Serbin
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