PR efforts used to be straight-forward: put our latest books in front of writers that wanted to stay on top of what’s new and current
Lanham, MD (PRWEB) March 23, 2010
Vocus, Inc. (NASDAQ: VOCS) a leading provider of on-demand software for public relations management, announced today that, New Society Publishers has selected its software to facilitate the management of media relations, news and social media monitoring, and analytics.
British Columbia-based New Society Publishers cites the challenges with keeping up with a changing media landscape as key reason for choosing Vocus. The growth in new online outlets and blogs –- especially “green bloggers” or those that are focused on environmental issues -- and the ability to analyze and improve PR campaigns has become more difficult yet more important.
“PR efforts used to be straight-forward: put our latest books in front of writers that wanted to stay on top of what’s new and current,” said Ginny Miller, marketing coordinator with New Society. “However, book reviewers have been severely cut as media outlets reduce staff and consequently, our focus has shifted to place a greater emphasis online, in blogs and on social media.”
Streamlining the operations of a busy media relations shop is also a key reason for the publisher’s initiative with Vocus. New Society was recently acquired by Douglas & McIntyre Publishing Group, and though the two divisions publish different categories of books, the ability to collaborate on PR campaigns on the Vocus platform, was especially appealing.
“Though we will be in geographically separate offices, Vocus allows us to track each other’s activities and see what each office is working on,” added Miller.
New Society will customize its Vocus system to monitor coverage of the publisher, its books and authors in news, blogs and social media. The system will issue customizable alerts and reports to the New Society staff by e-mail automatically. In addition, Vocus Analytics will enable Miller and her colleagues to create dashboard style view of results which will add valuable insight for planning new PR campaigns.
For example, New Society fills hundreds of requests to review books, and invests time and effort in liaising with review writers – Vocus Analytics will facilitate reporting and analysis to identify what’s working, what is not and help identify new areas of opportunity.
“The exponential growth in new media means the analysis of news and content has become almost as important as the content itself,” said Kye Strance, director of Product Management at Vocus. “Vocus allows companies like New Society to work more efficiently, allocate their resources accordingly, and advocate for their cause more effectively.”
Vocus, Inc. (NASDAQ: VOCS) is a leading provider of on-demand software for public relations management. Our web-based software suite helps organizations of all sizes to fundamentally change the way they communicate with both the media and the public, optimizing their public relations and increasing their ability to measure its impact. Our on-demand software addresses the critical functions of public relations including media relations, news distribution and news monitoring. We deliver our solutions over the Internet using a secure, scalable application and system architecture, which allows our customers to eliminate expensive up-front hardware and software costs and to quickly deploy and adopt our on-demand software. Vocus is used more than 4,400 organizations worldwide and is available in seven languages. Vocus is based in Lanham, MD with offices in North America, Europe and Asia. For more information, please visit http://www.vocus.com or call (800) 345-5572.
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