Bright Lights Business Applauds Efforts to Bring Winter Tourism to NYC

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BLB approves of those hotels taking part in Hotel Week NYC as well as the city tourism board's winter sale, both efforts looking to drive more tourism to areas of the city that tend to see January as the slowest month for tourism and revenue.

Lasting for most of January and through part of February, Bright Lights Business took the time this week to applaud the two dozen hotels opting to take part in the strategy as well as the toursim board's cost-saving program and New York Restaurant Week, all offering deeply discounted rates in an effort to draw people to the areas of New York more likely to be less traveled during the cold winter months.

While many areas of NYC are never really slow there is a definite slow down in tourism during the winter months and Hotel Week NYC, the second annual, hopes to thwart some of the negativity surrounding New York in winter.

BLB is hopeful the strategy, combined with the efforts of and New York Restaurant Week, will help bring more tourism to the city. The fallout from Hurricane Sandy has been devastating on many in the hospitality industry, as tourism has slowed and many businesses have faced prolonged closures. The combined efforts of many in the industry should help draw much needed exposure and revenue to the hospitality industry in New York during winter.

New York Restaurant Week began in 1992 and offers up some great fixed price deals at many different restaurants, including some of the best high end restaurants in New York. One of the best hotels offering up deals during Hotel Week NYC is the Gansevoort, both the Meatpacking District and the Park Avenue locations. Typically both popular areas with locals and visitors alike, the Meatpacking District is considered one of the trendiest areas of New York. Heavily led by EMM Group (co-owned by Mark Birnbaum and Eugene Remm) and it's multiple restaurants and nightclubs in the area, the Meatpacking District is often where the hottest celebrities can be found.

The coldest months of the year often result in less visitors to the many hospitality-based establishments in New York. The hope is that with initiatives such as Hotel Week NYC and New York Restaurant Week more people will be willing to give New York a try during winter, opening up additional exposure and revenue for those involved in the business.

About Bright Lights Business:
Bright Lights Business, an informational site, offers entertainment ideas for professionals, nightlife venues, entrepreneurs, promoters and entertainers while discussing happening new restaurants, leisure activities and general nightlife entertainment and news.

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