New York Custom Jewelry Designer Uploads New Pieces On Prominent Website

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To start off the new year, SH Zell & Sons refreshes their website with new designs plus layout adjustments and marketing support from Route 72 Systems.

SH Zell & Sons, a prominent New York City jeweler has updated their popular website's online jewelry store ( with new custom pieces. From diamond rings with split shank micro Pave settings to a 14 karat white gold sapphire and diamond pendant, the Zell's have been known in New York City's competitive diamond district as being unique. A true family business, with Stanley Zell instilling in both his sons the importance of understanding the intricacies of matching proper stones with good design has translated into making them a standout in the industry.

"Growing up I always admired what my Dad did for a profession. I have vivid memories of him working on paperwork at the kitchen table and creating detailed hand molds late at night before I went to sleep," says Steven Zell, lead designer of SH Zell & Sons. He goes on to say, "Our customers appreciate our designs and with the increase in importance of presenting ourselves online, we know constantly updating the site with new pieces is a priority."

"The Zell's are especially good at educating their customers and we are already working on a few things such as educational videos," states Mark Ramos, marketing team member of Route 72 Systems. He further says, "For now, getting them to be consistent in displaying more products is our first step." Obtaining more sales leads from the website will follow, as the Route 72 Systems team continues to market and promote the jeweler's growing online presence and ever increasing social media popularity.

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Jim Alamia
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