RaboDirect Sponsor News and Current Affairs Show "Seven Sharp"

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TVNZ's new news and current affairs show will be sponsored by RaboDirect New Zealand. The new show, called Seven Sharp because it airs at 7 p.m., is seen as the perfect fit given its commitment to straight talking.

TVNZ's Seven Sharp

Seven Sharp current affairs and news review programme

We’re delighted to have RaboDirect on board. They were quick to see the benefits in something new and different, and we have every confidence their faith will be rewarded.

TVNZ’s trail-blazing new news and current affairs show, Seven Sharp, will be sponsored by online savings specialist RaboDirect.

RaboDirect New Zealand is a subsidiary of Rabobank New Zealand Ltd.

TVNZ Head of Sales Jeremy O’Brien says the sponsorship deal was up and running when the news programme launched on Monday.

“We’re delighted to have RaboDirect on board. They were quick to see the benefits in something new and different, and we have every confidence their faith will be rewarded. Over time we expect to introduce a level of innovation in this partnership that reflects the very different nature of the programme.”

GM Melanie Templeton says RaboDirect sees the current affairs show Seven Sharp as the perfect fit for a business that embraces straight talking.

“Seven Sharp is looking to take a different approach with their new format and is taking current affairs into the digital space. As an online savings specialist we feel we will both appeal to internet-savvy viewers who are socially aware and up with the play. We were very impressed with the calibre of those involved and TVNZ’s commitment to the show. We are really excited and looking forward to this partnership.”

Seven Sharp goes to air for the first time tonight, at seven sharp(ish). The show is produced by TVNZ News.

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Georgie Hills
TVNZ
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