Westmont, IL (PRWEB) January 24, 2008
In the marketing industry, new movers and new homeowners are a dream demographic since they spend more in the first 6 months after they move than a typical consumer spends in 3 years. New homeowners typically spend $9,700 on items for their new home within the first 180 days. That 6 fold increase in spending is exactly the opportunity that small business owners want knocking on their door. Also, new movers have yet to develop buying habits, thus making them 5 times more likely to become a long-term customer.
NuMovers Express utilizes a 6 month subset of the nationwide NuMovers iD dataset. As an interactive count system, NuMovers Express provides immediate list downloads and the ability to filter by geography (state, county, zip code, radius, etc), segment on demographic selects (i.e. dwelling type, ethnicity, home value, etc), find either new homeowners or renters, and have the option to append phone numbers for free.
NuMovers Express allows the data savvy marketer to specifically target the most current new movers and new homeowners in a precise geographic boundary. Small business owners, municipalities, and/or religious congregations can now locate the new movers who have just moved into their neighborhood.
Scott Johnson, Brand Development Director for NuMovers iD, states "One of NuMovers iD's strengths is that it is not dependent on a single type of data. We compile NuMovers iD from
several data types such as phone connects, deed data, subscription change of address, etc. Through a multi-phase process, we scrub the raw new mover data to remove non-new movers and duplicate entries, verify stringent address standardization requirements and then append key demographic elements. The end-result is an accurate, powerful, unique and highly deliverable dataset that works equally well for the local pizza parlor or the nationwide retailer."
About NuMovers iD:
NuMovers iD is a product of Phoenix Data Processing, LLC, a leader in the direct marketing industry. Phoenix Data Processing offers merge-purge, address standardization, postal optimization, list fulfillment, and database services.