Auto Enlightenment Hits Mainstream: CarZen Debuts as the Ultimate Website for Women Who Want To Buy a New Car -- Wading Through the Web to Buy New Cars Now Easier, Faster, Better

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The Internet is the tool of the future and it's opened up the marketplace to search for new cars. Consumers, especially women, are seeking an easier more personalized way to research buying a new car without getting caught up in 'specs', 'stats' and other car talk.

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We're car experts, but consumers need not be. While other car buying sites make a token effort to help consumers understand the meaning of features or traits, concise education is a central goal of CarZen. After all, if consumers are going to spend $30,000 on a new car, they should know exactly what they are getting, and why those features or traits are important.

CarZen debuts as the ideal solution to the problem, particularly when consumers need to downsize their new vehicles due to escalating gas prices, difficulty in obtaining car loans, and environmental issues. Launched today, CarZen is a simple and personalized car research website that promises to empower women to make better car-related decisions during all their life stages. CarZen has created several breakthrough tools to help consumers find their perfect vehicle match, while also offering invaluable tips, tricks and techniques to save money, time and countless hassles. The site also includes expert reviews, detailed pricing, specs and features, photos and multimedia. CarZen aims to empower women with trustworthy information, efficient tools, and concise advice in plain english -- this combines to create "auto enlightenment."

Unlike its competitors that focus on delivering more content and car jargon, CarZen rises above all others by not inundating consumers with useless specs and stats when searching to buy a new car. Recognizing that women make or influence 80% of all car purchasing decisions in the U.S., CarZen makes auto data usable. Instead of words like "horsepower", "torque", and "gear ratios", CarZen translates automotive data into a usable form like "passing on the highway", "vehicle agility" and "rear seat comfort." Furthermore, CarZen divides high level concepts like 'Safety' into more usable 'Traits', such as Accident Avoidance and Protection, allowing individuals to prioritize their unique needs and find the ideal car to fit those needs.

"We developed the site with the help of a group of women with a similar story," says Nick Gidwani, founder and CEO of CarZen. "These women spent many, many hours researching cars, ending up with a lot of 'specs' and data -- a good size spreadsheet worth of semi-useful information -- but no way to sort through it all. Too many made a somewhat arbitrary purchase based on availability or a special deal -- or worse, they were 'sold' by a dealer. CarZen's goal is for buyers to have that great feeling that comes from making a well-researched purchase that really fits what is wanted and needed, for a fair and reasonable price. That feeling makes us feel warm inside whenever we step into our car – yet too few individuals get to experience that feeling."

Heightening its appeal - and unlike any other website - CarZen has created several breakthrough tools:

· CarConsult - The Personal Car Consultant asks consumers to identify their unique wants, needs and personality, matching the consumer to a ranked list of Recommended Cars. CarConsult is the first place any prospective car buyer should go to narrow down choices and learn about automotive traits and features. In less than two minutes, Carzen can narrow down the 400 unique models and 2,000+ trims to a "Top 5" or "Top 10" match list that dynamically updates- saving many hours of data-intensive research.

· My Favorites – The consumer can easily store cars of interest in CarZen's 'My Favorites' box - which enables a deeper dive into cars' specifications & comparison tools and enables the consumer to quickly access the cars at any point.

· Ask a Friend - Enables consumers to quickly and easily ask their friends and family for advice on 'Favorites' and view consolidated feedback in real time. What was once a predominantly offline and tedious process of one-off e-mails and phone calls becomes efficient, interactive and fun.

· CarPages - Once consumers have narrowed down their choices, CarPages offers a wealth of information specific to each vehicle, including expert reviews, pricing, multimedia and even 'specs' (just in case). CarPages is iPhone optimized.

"We don't talk down. We educate," says Gidwani. "We're car experts, but consumers need not be. While other car buying sites make a token effort to help consumers understand the meaning of features or traits, concise education is a central goal of CarZen. After all, if consumers are going to spend $30,000 on a new car, they should know exactly what they are getting, and why those features or traits are important."

Despite a recessionary economy, many consumers are taking advantage of the great prices on new 2009 cars, especially the introduction of more fuel efficient vehicles. These consumers increasingly turn to the Internet to ensure that their auto purchase is the correct one. CarZen's combination of efficient and simple navigation, unique decision support tools and powerful personalization represents the future of the online automotive space.

Social News Media Press Version: http://partners.carzen.com/smnr/

AVAILABLE FOR INTERVIEW: Nationally known automotive expert Lauren Fix, The Car Coach™, and CarZen's Automotive Editor in Chief.

http://www.carzen.com/info/news_lauren_fix_joins_carzen_1021

About CarZen: CarZen is the most efficient and powerful car search tool on the web that provides the simplest and most personalized experience. CarZen is focused on delivering content better and faster and providing pain-free experiences that empower consumers to make better car-related decisions. CarZen is auto enlightenment. Visit http://www.carzen.com. For up to date auto-related postings, visit http://blog.carzen.com

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Andrea Martone
CarZen
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