New Century Direct Announces Entry into the Promotional Products Marketplace; Selects Dennis Sherman as President of New Century Direct Promotional Products

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New Century Direct announces the creation of a new sales channel focused on the promotional products marketplace. The new channel named New Century Direct Promotional Products will be headed by Dennis Sherman.

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He is the perfect candidate to the lead the charge. We plan to leverage his industry knowledge and relationships to aggressively grow our market share in the coming months. He is supported by Charlie Pippa, National Sales Manager, an entrepreneur with many years in hospitality specialty sales and the business acumen to help drive sales and marketing

New Century Direct (NCD), a manufacturer of archival quality storage products sold through world class brands, has created a new sales channel, New Century Direct Promotional Products, which sells products manufactured by New Century Direct to the promotional products industry, exclusively through promotional product distributors.    

"One of our strategic initiatives is to cross sell products from our world class brands into alternate sales channels. In this challenging economy, companies need to find creative ways to expand market share. We expect to become a strong niche player in a highly fragmented market. We feel that there is a tremendous opportunity to leverage our diverse product lines and manufacturing skill set along with our talented staff in this very exciting and large market," says Bernard Findley, CEO of New Century Direct.

"The NCD family of companies, through its base of nine globally marketed diverse brands, is the leader in archival quality custom picture frames, photo albums, sleeves, and other protective storage and organization products. We look forward to introducing many new lines to the promotional products industry through creative marketing programs. We will be focusing on custom offerings and we look forward to becoming recognized as a leader in the industry," said Findley.

Dennis Sherman, who has years of experience in the promotional products industry, is the President of New Century Direct Promotional Products. "He is the perfect candidate to the lead the charge. We plan to leverage his industry knowledge and relationships to aggressively grow our market share in the coming months. He is supported by Charlie Pippa, National Sales Manager, an entrepreneur with many years in hospitality specialty sales and the business acumen to help drive sales and marketing," Findley explains.

Sherman is excited by the new venture. "Other industry suppliers are shying away from expansion and product launches but NCD created this new venture. While other suppliers may feature a page or two in their catalogs to sell frames and photograph supplies as an add-on, we are totally dedicated and focused on supplying the best quality photographic products at the best possible prices supported by excellent service."

"Our sales and marketing team, along with the wide range of quality photo products and services from NCD, will make a major impact in the market which has virtually ignored this product category," Sherman continues. "From traditional frames to high tech digital frames, we have it all! Our inaugural promotion is a free flash drive with every digital frame purchase. We're looking forward to working with the distributor base to increase their revenue and profits together!"

About New Century Direct

New Century Direct is an online sales and marketing company that is vertically integrated and designs, manufactures, and markets a variety of photo presentation and office organization products as well as signs and promotional materials for retail outlets. NCD owns a 35,000 square foot factory in Baja, Mexico and a 37,000 square foot warehousing, distribution and corporate office in Santa Fe Springs, California.

New Century Direct Family of established brands:

Light Impressions™ was established in 1969 and is the leading resource for archival and presentation supplies. The brand offers the world's largest variety of archival storage, display and presentation materials and sells to such customers as museums, galleries, photo-centric institutions, professional photographers, and pro-sumers in the photography market.

Century Photo™ was established in 1953 and helps consumers organize, protect and display their images with a complete line of photo albums, photo pages, scrapbooking items, collector accessories and genealogy products.

Century Business™ was established in 1953 and is an industry leader in manufacturing and distributing world class office supplies and business organization tools. The brand serves organizations large and small from the small office/home office (SOHO) market to Fortune 500 companies.

FileRite™ was established in 1975 and has been providing specialty plastic filing and organization products to medical, dental, legal and general business companies. The brand is the leader in versatile, durable and quality solutions for business organization.

Laserline™ was established in 1983 and offers an extensive line of portable and home/office media storage options as well as a line of media accessories. The extensive offering includes portable CD/DVD and media storage, iPod cases, silicon iPod and PSP skins, and other iPod/MP3 related accessories.

Russell & Miller™ established in 1948, Russell & Miller has the largest selection of point of sale supplies in the industry. R&M's catalog offers a wide range of retail store supplies, everything from point-of-sale signs, price cards, laser-signs, outdoor banners, merchandise displays, etc.
SaleSigns™ For 18 years, Sale!Signs has been dedicated to providing merchandising solutions for independent retailers. With over 4,000 products in-stock, you are certain to find generic, specific or unique messages to fit your needs.

ValuDisplay ™ For more than 60 years, ValuDisplay has provided merchandising solutions to over 500,000 businesses. ValuDisplay, one of the largest online retail supply stores, carries over 4,000 products in stock. ValuDisplay carries a wide variety of merchandise displays, garment displays, hangers, lighted signs, etc.

National Clothier Supply™ With over 75 years experience in the apparel merchandise industry, NCS carries a full line of products to meet all merchandising needs. Everything from hangers, garment racks, garment display forms, size markers and dividers, wire and wood displays, price tags, price tagging guns, point of sale signs and retail packaging supplies.

To learn more about the NCD family and its individual brands, visit . Or contact Kathy Thacker at (562) 447-1711.


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