The NMG iPhone app is kind of like a ‘seeing is believing’ tool, it’s an extension of a concierge that the user is in full control of, you can use it in real time, 24 hours a day.”
Dallas, TX (PRWEB) June 10, 2010
New Media Gateway (NMG) is proud to announce that the Greater Houston Convention & Visitors Bureau (GHCVB) is the first to officially implement NMG’s Destination Specific iPhone Application.
The GHCVB has been a valued client of NMG since 2005. They currently utilize the full suite of online marketing products and services such as, Search Engine Marketing, PPC Campaigning, Web Content Management System (CMS) and their Destination Business System which is comprised of an industry specific, web-based Customer Relationship Management system (CRM) and Digital Marketing Center (DMC) solution, all of which are designed to help to increase business for the most innovative DMO’s worldwide.
The iPhone application sparked the interest of the GHCVB with its ability to reach thousands of new visitors through an entirely new communication medium. The bureau plans to integrate the application into every touch point strategy that they currently use for both visitors and convention/event attendees, which will ultimately result in a potential reach of millions of enthusiastic iPhone travelers.
When Holly Clapham, VP of Marketing for the bureau, was asked what the first thing Houston plans to do with their new tech savvy launch of the Houston iPhone app, she responded: “This is kind of like a ‘seeing is believing’ tool, it’s an extension of a concierge that the user is in full control of, you can use it in real time, 24 hours a day.”
The GHCVB was well aware of all the iPhone applications on the market, but having partnered with NMG already on things that are not conventional features of a CVB website, they felt that integrating their NMG content management system (CMS) with the iPhone app, without having to utilize a third party, was the next step to seamlessly keep up with the growing digital market.
When it comes to Houston’s relationship with NMG, Holly says, “It’s complicated, innovative, pioneer, a unique close knit environment, it’s on many levels a very personal relationship. NMG understands the goals of the CVB on an intimate level.”
New Media Gateway looks forward to working closely with Houston’s implementation of the iPhone application, its future innovative phases to come, and to seeing how it can help CVB’s all over the nation drive traffic and build deeper, more meaningful relationships with their visitors.
About New Media Gateway
New Media Gateway, Inc. is the leader in providing the most sophisticated and comprehensive digital marketing to destination marketing organizations. NMG helps them to expand their brand, drive more visitors, exceed member/partner expectations and increase productivity with its suite of on-demand products. NMG also offers a full suite of interactive services built specifically to increase meeting, convention, and leisure traveler business.
To learn more about NMG and their Destination Specific iPhone Application please visit: http://hospitality.newmediagateway.com/hospitality-software/iphone-application
About the Greater Houston Convention & Visitors Bureau
The GHCVB is the primary sales and marketing arm of the city of Houston and Harris County. The mission of the GHCVB is to improve the economy of Greater Houston by attracting conventions, tourists and international government officials to the area through sales and marketing efforts. Sales tactics include direct sales and meeting planner education through advertising, industry events, tradeshows, direct mail, relationship marketing, networking, distribution of collateral and city orientation visits.