Leo Burnett, Starcom MediaVest, Denuo and Nestlé Purina: "Marketing in the New Media World"
Digital Marketing Media Alert: Tune into WebmasterRadio.FM for candid opinions from some of the marketing industry's most sought-after thought leaders Thursday, May 10 - 12:00 p.m. CST.
Chicago, IL (PRWEB) May 8, 2007 -- Marc Landsberg, director of strategy and development at Leo Burnett Worldwide and president of Burnett's marketing partner, Arc Worldwide, will host a one hour show, "Marketing in the New Media World," on WebmasterRadio.FM.
Who/What:
Marc Landsberg, director of strategy and development at Leo Burnett Worldwide and president of Burnett's marketing partner, Arc Worldwide, will host a one hour show, "Marketing in the New Media World," on WebmasterRadio.FM.
His guests will include: Rishad Tobaccowala, CEO of Denuo and chief innovations officer at Publicis Groupe; Renetta McCann, CEO of Starcom MediaVest Group; and Michael Moore, director of interactive marketing at Nestlé Purina PetCare.
Where else can you learn what's on the horizon in marketing from people of this caliber all at once? Where else can you learn what GM, HP, Kellogg's and Nestlé Purina have in common? No where but WebmasterRadio. It's like a mini conference at your desk or on your iPod.
When/Where:
"Marketing in the New Media World" will air on WebmasterRadio.FM:
Thursday, May 10, 2007 at 12:00 pm CST
Listen here: http://www.webmasterradio.fm/128k.pls
Following the show, a podcast will be available at this link: http://media.webmasterradio.fm/episodes/audio/2007/ARC.mp3
About Leo Burnett Worldwide - www.leoburnett.com
Leo Burnett Worldwide, comprising the Leo Burnett brand agency and marketing partner Arc Worldwide, is one of the world's largest agency networks and a wholly owned subsidiary of Publicis Groupe ( www.publicisgroupe.com ), the world's fourth largest communications group.
The agency prides itself on strategic thinking and creative ideas that reflect the virtues of many of today's consumers: astute, self-aware, global and expressive. With this approach, LBW ensures that people who buy into client brands believe in them all the more. With expertise in mass advertising and digital, promotional and retail marketing, LBW partners with blue-chip clients such as The Coca-Cola Company, Diageo, Kelloggs, McDonald's, Samsung and P&G. LBW campaigns create a "value exchange," an interaction of mutual value for the marketer and consumer with the goal of leading the consumer down the path to purchase. The company has won more advertising awards for campaign effectiveness than any other agency in the last five years and been heralded as a "pioneer on the frontier of marketing."
About Arc Worldwide
Arc Worldwide, a Publicis Groupe company and Leo Burnett Worldwide's marketing services partner, changes consumer behavior and drives transactions by delivering multisensory campaigns that cross numerous channels: interactive, promotional, retail and database direct marketing. Since its founding in 2004, the company has won 300 marketing awards around the world and been heralded as a "pioneer on the frontier of marketing" for its ability to engage consumers through new mediums. All Arc campaigns create a "value exchange," an interaction of mutual value for the marketer and consumer with the goal of leading the consumer down the path to purchase.
About Starcom MediaVest Group
Ranked one of the largest brand communications groups in the world, Starcom MediaVest Group (www.smvgroup.com) encompasses an integrated network of highly specialized consumer contact companies. SMG's global organization includes strategic marketing communication architects who are highly specialized in media management, response media, internet and digital communications, as well as multicultural, entertainment, sports sponsorship and event marketing and media. With nearly 5,800 employees in 89 markets worldwide, SMG delivers brand-building results for many of the world's leading companies.
About Denuo
Denuo is a futures practice that anticipates and responds to trends in digital, interactive and evolving traditional marketing disciplines. Part strategic consultant, inventor of marketing solutions and investor in new ventures, Denuo navigates the chasm between creative and media to deliver powerful communication ideas that examine every consumer touchpoint - from mobile to gaming, analytics to word of mouth, disruptive trends to media technologies that are still being invented. The tightly-knit agency and revolutionary unit of Publicis Groupe is comprised of 15 highly-entrepreneurial leaders in their respective fields. Together they offer clients unparalleled access and experience in moving brands beyond traditional marketing disciplines. Denuo helps clients get to the future first, making tomorrow tangible today.
About WebmasterRadio.FM
WebmasterRadio.FM strives to lift the "veiled curtain" of the Internet to bring the business community together through an interactive radio network. Its listeners are a global group comprised of everyone from corporate executives and decision makers to individuals who work for themselves, small and mid-sized businesses to those just starting out. WebmasterRadio.FM's stellar line-up of radio programming includes "CoverStory" with David McInnis, Founder of PRWeb, WebmasterRadio.FM's official newswire; "The Hook with Katie Kempner" with Katie Kempner, Vice President of Crispin Porter + Bogusky; "The Daily SearchCast" featuring search authority Danny Sullivan of SearchEngineLand.com; and more. To tune into WebmasterRadio.FM's live content, or to check out the show lineup, please visit www.WebmasterRadio.FM.
For interviews contact:
Sally O'Dowd, Leo Burnett Worldwide
Office: (001) 312.220.5232
Mobile: (001) 773.458.3740
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