We're seeing huge demand from Brands, Publishers and the Music Industry who want to promote their products and content on mobile and also want deep integrations into their existing business. The new combined company is now able to better meet these requirements
LONDON (PRWEB) October 15, 2007
Full service mobile agency New Visions specialises in supplying mobile marketing and media services to brand owners, publishers and the music industry.
Cube80 specialises in supplying technology that allows agencies like New Visions to build mobile internet sites, and create mobile download and marketing campaigns.
Julia McNally, Director and Co-Founder of New-Visions says:
"We started out as a technology agnostic mobile marketing agency, this always allowed us to select most advanced available technology, providing the best solutions to our clients. However, it became apparent that the Cube:80 platform was always ahead of the rest with their innovation"
McNally continues "No other platform combines content management, automated transcoding, all forms of mobile DRM, wap and web creation tools with PSMS, PayForIt, Credit Card and PayPal billing along with Loyalty schemes and PIN code redemption facilities in one package"
Caroline Walton, Director of Operations adds "New-Visions has helped shape the Cube80 platform over the years, which has been constantly developed to serve the needs of clients such as EMI Music and Harper Collins. They have built our loyalty engine and integrated our download kiosks into the network operators and winning a MEFFY at the Mobile Entertainment Forum awards this year for the Lily Allen Mobile Club is testament to the capability of the combined businesses".
The main motivation for the merger is to expand and grow the business. The new company offers a broader range of advertising and marketing solutions by integrating specialist skills. "We've already secured business in the USA and we see this as a huge opportunity for us" adds McNally.
"We're seeing huge demand from Brands, Publishers and the Music Industry who want to promote their products and content on mobile and also want deep integrations into their existing business. The new combined company is now able to better meet these requirements"
Both companies' boards have approved the deal which will see New Visions Mobile's Head Office based in Soho, London. In addition to the existing North American office in Vancouver there are immediate plans to set up a sales office in New York.
New Visions to date has been hugely successful in the mobile arena, boasting clients such as EMI, Warner Bros, Universal Music, Harper Collins and Global Cool.
Caroline Walton and Julia McNally, Co-Founders of New Visions continue to be board members of the new company. Chris Jackson who joined Cube80 as CEO in June earlier this year has been appointed CEO of New Visions Mobile.
Chris Jackson says, "This is a very exciting time for New Visions Mobile, combining the expertise, knowledge and technology of the two companies, built up over the past 5 years, will create an unbeatable offering as this market expands".
Prior to Chris's current responsibilities, he had a number of leadership roles including Partner at Wireless Frontiers, Chairman of Cybiko, CEO of Ezycharge, and Senior Director 3G Terminals at the GSMA. Previously, Chris served as VP Strategy at Nokia and was the VP for GSM Product Management at the Motorola phone division.
Notes to editor:
New Visions Mobile Ltd provides mobile marketing, advertising and solutions to brands, publishers and the music industry. The company provides the TribalText and AVision platform services that include Mobile Content Management and repurposing, DRM, Mobile Web and Internet Storefronts and Billing (including PayForiT, PayPal, Credit Card and International PSMS). Clients include EMI Music, Harper Collins, ActiVision, VNU, Warner Bros, Sony Pictures, Strongbow, Calvin Klein, Global Cool, FT, Mobikade, Disney, Picsel, Staellium, Candyspace, Oberon, and the Digital Rights Agency.