Despite the country's current economic situation, amidst turmoil comes opportunity. We're going to see a major shift in media dollars toward digital and experiential event marketing. With David and Bryan, we're now in the unique position to build metrics tied to business results, as well as offer our experiential marketing solutions to brands on the East Coast.
EL SEGUNDO, Calif. (PRWEB) October 1, 2008
The agency has hired Bryan Duffy, EVP, experiential marketing/managing director, Ignited New York, to head the agency's newly established East Coast office. With seventeen years of combined client- and agency-side marketing communications experience, Bryan leads the New York office and Ignited's experiential marketing division with a focus on expanding the agency's overall business reach. He most recently served as EVP, sales and marketing, for TransWorld Marketing, an in-store/shopper marketing company specializing in retail communications. Previously, Bryan managed the New York offices of event agencies Proactive and PGI, working with such clients as Diageo, ESPN, IBM, Ricoh, Time Inc. and Warner Bros. Earlier in his career, Bryan spent 8 years at Converse, working his way up to global brand director, basketball, where he was directly responsible for managing all aspects of the $75MM+ category.
The agency has also added David Axline as VP, business intelligence. David joined Ignited to spearhead the agency's business intelligence division. Prior to the agency, David served as VP, director, strategic services for Young and Rubicam brands, where he was responsible for developing strategic direction through analytics and proprietary research for clients such as Land Rover, Jenny Craig, Toshiba and Hilton Hotels. Earlier in his career, David served over 20 years at Hyundai Motor America, with the majority spent as national manager, customer relationship marketing. Additional brand experience includes Nestle, Comcast Communications, 21st Century Insurance and Toyota Motor Sales.
"The new senior management additions and N.Y. office are really indicative of the agency's growth and direction," said agency president Eric Johnson. "Despite the country's current economic situation, amidst turmoil comes opportunity. We're going to see a major shift in media dollars toward digital and experiential event marketing. With David and Bryan, we're now in the unique position to build metrics tied to business results, as well as offer our experiential marketing solutions to brands on the East Coast."
Ignited has also promoted Dave Martin and Margie Johnson to VP, digital media and VP, interactive production, respectively.
Since 2000, Dave has worked with clients across multiple categories to translate marketing initiatives into interactive solutions. At Ignited, he has been responsible for strategic digital program development, media planning and campaign analysis for such brands as Universal, Activision, Sega, Namco Bandai, Buena Vista and Jamba Juice. Dave and his team contributed to the highest grossing year ever for Universal Pictures in 2007, including the $70MM+ opening weekend for The Bourne Ultimatum. He began his career in traditional media for toy manufacturers in the early 1990s.
Hailing from a programming background, Margie has led Ignited's interactive production team for four years. Margie previously worked for leading interactive agencies such as Media Revolution and DNA Studio. Online projects have included global brands, including Sony Pictures' Spider-Man 2, Nestle Crunch and Nestle Butterfinger, Universal Studios' Jurassic Park Institute, Universal Studios Parks and Universal Music.
Founded in 1999, Ignited is one of the largest independent agencies in Los Angeles, offering clients a complete range of marketing and branding services, including advertising, interactive, event management, strategic planning, promotions, graphic design and media planning and buying. Clients include Sony Electronics Latin America, EA Mobile, NBC/Universal Motion Pictures, Agility, L.A. Weekly and the U.S. Army. For more information, please visit http://www.ignitedLA.com.