ShifD is an experiment in giving users the power to bring their content with them by easily shifting it among all of their Web-enabled devices
NEW YORK (PRWEB) February 24, 2008
For the beta launch users can add and save content through ShifD in three categories:
-- Notes - save everything from your grocery list to the book title your friend recommended.
-- Links - save links to news articles or links to sites from around the Web to be viewed later.
-- Places - save addresses with corresponding maps.
"ShifD is an experiment in giving users the power to bring their content with them by easily shifting it among all of their Web-enabled devices," said Michael Zimbalist, vice president, research and development operations, The New York Times Company. "We see a future for device-independent media, with convergence around the user experience and not any particular delivery platform. Developing services that allow users to access content wherever they are and on whichever device they choose is an important part of our strategy."
ShifD was conceived by Nick Bilton, design integration editor and user interface specialist for The New York Times, and Michael Young, creative technologist, research and development for The New York Times Company, at the 2007 Yahoo! BBC Hack Day London competition. The application won the competition's award for Best Overall Hack.
To sign up for the beta launch visit: http://ShifD.com. ShifD will work on most mobile phones and blackberries in the United States.
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The New York Times Company (NYSE: NYT), a leading media company with 2007 revenues of $3.2 billion, includes The New York Times, the International Herald Tribune, The Boston Globe, 15 other daily newspapers, WQXR-FM and more than 50 Web sites, including NYTimes.com, Boston.com and About.com. The Company's core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment.
(C) 2008 All rights reserved. Adobe, the Adobe logo and Adobe AIR are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries.
This press release can be downloaded from http://www.nytco.com