Firenze Jewels' Website Redesign Pushes Online Diamond Shopping to New Horizon

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Firenze Jewels, Inc. proudly unveiled the first phase of a significant redesign to their website http://www.FirenzeJewels.com taking diamond shopping online to a new horizon. Some features include real time product sorting and a "virtual loupe".

"Virtual loupe" as seen on FirenzeJewels.com

The site was designed with the customer in mind, providing guidance and vivid imagery at every step so they make the right decision.

Firenze Jewels, Inc. proudly unveiled the first phase of a significant redesign to their website http://www.FirenzeJewels.com this week. Re-built from the ground up, the focus throughout the year-long project was to provide buyers with a fresh online shopping experience that was easy and intuitive. The makeover has already garnered positive feedback from new clientele as well as their core base of repeat customers. "The site was designed with the customer in mind, providing guidance and vivid imagery at every step so they make the right decision." says Gabrielle Guzman, E-Commerce Director at Firenze Jewels.

Presenting and managing their ever-growing inventory of 3,500+ customizable pieces and 30,000+ certified loose diamonds was one of the jeweler's biggest challenges. With advanced internet technology, customers can now sort through these in "real-time" effectively helping a shopper find exactly what they were looking for. This ensures a smooth transaction for both parties.

Among other distinct features on the website is a virtual loupe. Going beyond the standard zoom and enlarged photos seen on most e-commerce sites, the feature allows a shopper to inspect every detail on a diamond piece at various angles. In some cases, it lets one see details you normally couldn't even if you viewed it with the naked eye in person.

With the economy in flux, the move comes after the longtime New York Diamond District jeweler looks to strengthen its presence in the diamond market online. Competing against other giants at various ends of the spectrum such as Tiffany & Co., Zales and .com retailer BlueNile, Firenze Jewels' strategy for further success remains the same; extending their vast collection of signature designer pieces, world renowned NY Diamond District value, and personal family touch to a wider audience.

About Firenze Jewels:
Firenze features the world's top designers, an extensive collection of platinum engagement rings and diamond wedding bands, and the most elegant and sophisticated jewelry. Family owned and operated jewelers since 1937, Firenze Jewels is located in the heart of the 47th Street Manhattan Diamond District.

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Gabrielle Guzman
Firenze Jewels, Inc.
1-800-790-6980
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