We are proud to partner with TeamFanShop and offer our incredible Giants fans a gateway to easy online shopping with the largest selection of Giants Super Bowl merchandise found in any store, anywhere.
Indianapolis, Indiana (PRWEB) February 09, 2012
The New York Giants took home glory and reign as Super Bowl XLVI champs. With the help of TeamFanShop, a leader in e-commerce solutions and division of Fanatics, Inc., the Giants online store displayed over 300 champs items seconds after the time clicked off the Super Bowl scoreboard. The official store of the NY Giants, Shop.Giants.com, is the online destination for the biggest assortment of officially licensed Super Bowl championship merchandise found in any one location. More than 1,100 Giants products from the most popular name brands are available to purchase including official locker room gear worn on the sidelines from Reebok.
Launched in July of 2010 by TeamFanShop, the Giants official web store established consistent sales growth with an upsurge unveiled last month from fan excitement, marketing services and a solid e-commerce platform. Offering the largest variety of licensed merchandise for the New York Giants, TeamFanShop focuses on customer satisfaction on every level. From a number one rated customer experience team to leading flat rate shipping and return policies, the Giants online shop is the place to go for all Super Bowl championship products.
“With pure athleticism, determination and an incredible fan base, the Giants were able to bring an amazing football season to a culmination with the ultimate title of Super Bowl Champs,” stated Mike Stevens, CMO for the New York Giants. “We are proud to partner with TeamFanShop and offer our incredible Giants fans a gateway to easy online shopping with the largest selection of Giants Super Bowl merchandise found in any store, anywhere.”
TeamFanShop is able to provide the NY Giants with an optimized e-commerce store that helps alleviate the overwhelming traffic flow and overall opportunity presented during a big win. Along with an online platform and fulfillment capabilities, TeamFanShop provides marketing solutions that help partners build their customer database, which in turn strengthens the relationship between fans and teams. The Giants entered the Super Bowl game with a 9 and 7 regular season record, considered underdogs by most against the New England Patriots. However, the underdog Giants prevailed, which only added increased excitement to fans throughout the world.
“It was an exciting Super Bowl match-up to watch with an end result that paralleled the perseverance displayed by the Giants throughout the entire NFL season,” commented Brian Swallow, Senior Vice President of Strategy and Business Development at Fanatics/TeamFanShop. “The Giants e-commerce shop experienced the biggest burst of traffic following any one victory in the history of our site. Within the first ten minutes following the game, over 10,000 people visited the store.”
TeamFanShop, Inc., is a leading provider of e-commerce solutions and division of Fanatics, Inc., the world's largest online retailer of officially licensed sports merchandise for collegiate institutions, professional sports teams & leagues, conferences, and media networks. Fanatics encompasses four sectors: direct-to-consumer retail, third-party e-commerce syndication, licensing and manufacturing, and fulfillment services. Proprietary brands of Fanatics include Football Fanatics, one of the most trafficked sports fan gear sites online, as well as the official online stores of the NFL, NBA, NHL, MLB and NASCAR. Other partners include Yahoo! Sports, CBS Sports, FOX Sports, Oklahoma Sooners, Florida Gators, Oregon Ducks, New York Giants, Denver Broncos, Tampa Bay Buccaneers, Orlando Magic, The Southeastern Conference, The Atlantic Coast Conference, The PGA, and Team USA, among many others. With the help of industry veteran and CEO of Fanatics, Alan Trager, Fanatics combines best-of-breed e-commerce hosting and retail strategy with highly-efficient order fulfillment, secure shopping solutions, and customer relationship management to help partners fully monetize their official websites. Learn more about Fanatics at http://www.Fanatics.com.