Vista New Airport Parking Plans Mobile Marketing Campaign With Route 72

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Route 72 Systems and Vista Parking team up once again for a mobile marketing campaign.

Vista Parking ( is an award winning Newark airport long term parking facility. While many of their new customer bases can access low rates and various promo codes from their computer, Vista Parking wants to take their marketing efforts mobile. As many mobile devices are now being created with online capabilities, Route 72 Systems and Vista Parking agreed that this move into the mobile arena was essential to their marketing campaign and the growth of their company as a whole because while many have access to computers, a vast majority of their traveling customers utilize mobile web services.

With this expansion, Vista Parking will be able to utilize customized landing pages that will be compatible with mobile devices. This will make the user’s navigation through their web page much easier and clearer. Along with that, Vista Parking’s promo codes and rebate coupons will also be available for customers using mobile-based web services. Jim Alamia, CEO and Founder of Route 72 Systems states: “This was an ambitious step for Vista Parking and ourselves. Making their discounted rates and promo codes accessible through the mobile market will be a welcome addition to their traveling customers to Newark airport.”

Over the last year alone, Route 72 has seen the number of mobile web users increase by 40%. This massive jump in the marketplace has no doubt played a large part in Vista Parking and Route 72’s decision to expand into the mobile market. Jim Alamia expects this rising trend to change their future business. He states: “With half of the U.S. population now using smart phones, we expect many of our clients to make their move into the mobile market soon. For Vista Parking, this expansion is perfect because many of their customers travel and this is an effective way to still reach the customer and collect e-mail lists even though they may be moving from place to place.”

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Jim Alamia
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