Measurable manageable pieces produce results.
Newark, NJ (PRWEB) August 09, 2012
EZ Way parking recently partnered up with Route 72 Systems to give their website and their online services a complete overhaul. Not only did EZ Way update their design, they also were able to utilize the new Route 72 technologies to pull in more customers online. As the summer season progresses, and many taking the opportunity to book vacations, EZ Way felt that this partnership could not have come at a better time.
To further the success of the new website, EZ Way is also offering exclusive low priced EWR parking rates through promo codes. The codes can be acquired right on the company’s new and improved home page at: http://ezwayparking.com. New customers are able to enter their email and by doing this that customer will be able to access the latest promo codes right to their inbox. Once acquired, the customer can enter the code during the reservation process online and receive a much lower rate for airport parking. This has no doubt given EZ Way the opportunity to build an entirely new customer base. Jim Alamia, CEO and Founder of Route 72 Systems states: “We are glad to see EZ Way capitalizing on their new launch with the use of their new promo codes. By updating their online services, they have made their reservation process easier on themselves more convenient for the customer as well. We know how to execute digital marketing into measurable and manageable pieces to produce results in the airport parking business. Our tactics make it so the end customers have a VIP parking experience.”
EZ Way Parking and Route 72 Systems both agreed that changing the website’s design was only half the battle. By utilizing new technologies like shopping cart abandonment system and "EZWay parking promo codes", EZ Way has been able to salvage more abandonments and begin building a loyal customer base during the summer season. Jim Alamia states: “The summer season is ideal for this kind of promotional launch because people seem to take more long term vacations during this season. By offering these lower rates and nurturing optin email lists exclusively, they have made themselves unique compared to other airport parking lots.”