The Welcome to the City of Elizabeth campaign effectively highlights the city’s position as a true gateway to the State of New Jersey
ELIZABETH, N.J. (PRWEB) November 27, 2019
Just before the busiest travel day of the year, Elizabeth, New Jersey, is taking advantage of the holiday rush in conjunction with Port Authority’s increasing efforts to enhance traveler’s experience during the busy holiday season. With the growing support and partnership from Port Authority of New York & New Jersey, the Elizabeth Destination Marketing Organization [EDMO] has successfully built out a strategic marketing campaign that illuminates one of New Jersey’s Newest Destination’s: The City of Elizabeth located in Union County, New Jersey.
“The City of Elizabeth is proud to be showcased on the new marketing initiative in Terminal A,” said Mayor J. Christian Bollwage. “Elizabeth has so much to offer its visitors and anyone walking through this section of the airport will be able to see that on display. From our numerous historical sites to our diverse dining and shopping, there’s something for everyone.”
"The Freeholder Board is very proud to work with the City on projects that enhance economic growth in Elizabeth and throughout the county and region,” said Union County Freeholder Chair Bette Jane Kowalski. “The Welcome to the City of Elizabeth campaign effectively highlights the city’s position as a true gateway to the State of New Jersey. Now visitors as well as residents have informational resources at their fingertips showing all Elizabeth has to offer, easily giving them the opportunity to experience the history, tourist attractions and shopping opportunities available.”
The City of Elizabeth’s new renderings at EWR airport showcases different attributes that the city of Elizabeth has to offer for arriving passengers. The “Rest. Refresh. Revive” rendering represents the nine different hotels that are in Elizabeth, which serve as exquisite relaxation stops for passengers after a long flight. “Your Shopping Paradise” outlines the city’s high-end outlet shopping mall, the Mills at Jersey Gardens (0% tax on clothes and shoes)- making Elizabeth, NJ one of top shopping destinations in America. Lastly, “History’s Best kept Secret” represents the city’s various historical sites- after all, Elizabeth holds the title of the original capital of the State of New Jersey, established in 1664. Elizabeth, New Jersey has been recognized an emerging tourist destination that welcomes art, culture, and diversity, as an alternative just minute from the Big Apple.
“Newark Liberty International Airport has many strong assets, one of which being its convenience to some of New Jersey’s amazing cities and towns, which many travelers may not be aware of,” said Jeffrey Vasser, Executive Director of New Jersey Travel & Tourism. “The work that the Elizabeth Tourism office is doing to not only showcase its offerings, but also educate the EWR staff is going to have great rewards for enhancing the travelers experience, providing great experiences that are just minutes away.”
In addition to the airport’s new renderings of the city of Elizabeth, the Elizabeth Destination Marketing Organization has been working closely with Port Authority to personally train the EWR ACES (Airport Customer Experience Specialist) and EWR’s Traveler’s Aid Staff on all things in Elizabeth that can enhance their traveler’s experiences just outside the airport terminals. With this training, the airport staff now has the GoElizabethNJ mobile app accessible on their tablets, to guide all passengers in real-time with daily updated events/activities throughout the city of Elizabeth (whether this is recommending a restaurant, event, or hotel). The “Layover Survival Guide” is also available to airport passengers, who might need an idea on what to do during a three to seven hour layover.
“Our host cities are important to us,” said Jenny Davis Port Authority Chief of Intergovernmental Affairs. “This airport welcomes more than 46 million passengers a year, and we are happy to help promote Elizabeth as an exciting travel destination.”
New Jersey’s newest tourist destination, just minutes from Newark Liberty International Airport, with easy access by bus, car, train or plane, groups can plan their destination adventure by booking an overnight stay, just minutes from New York City, at any of Elizabeth’s nine franchised hotels ranging from full service to limited service properties. Through EDMO’s website and mobile app, the local community and visiting tourists are able to stay “in the know” learning about all there is to do around town in real-time with daily updates on the City’s hottest events, historical tours and sites, as well as featuring its diverse culinary cuisine establishments and trending nightlife venues…. Definitely not forgetting to mention, what’s made Elizabeth one of top shopping destinations in America, it’s high-end indoor outlet shopping mall The Mills at Jersey Gardens. A SIMON property with 200+ stores and 0% tax on clothes and shoes. For more on Elizabeth’s hotels and tourism information, please visit https://www.goelizabethnj.com/