NewBlueFX Plug-Ins Enhance Adobe Premiere Elements 4 Experience

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Innovative effects designer and technology developer NewBlue, Inc. announced today the inclusion of select NewBlueFX plugins in the new Adobe® Premiere® Elements 4. Collectively entitled NewBlueFX Elements, the offering features more than 43 dazzling effects chosen from the NewBlue 3D Transformations, NewBlue 3D Explosions, NewBlue Art Blends, NewBlue Art Effects, NewBlue Film Effects, NewBlue Motion Blends and NewBlue Motion Effects collections, as well as the upcoming NewBlue Video Stabilizer plugin.

We carefully selected a wide variety of effects from the NewBlueFX collection to provide Adobe Premiere Elements customers with a large toolbox of techniques

Innovative effects designer and technology developer NewBlue, Inc. announced today the inclusion of select NewBlueFX plugins in the new Adobe® Premiere® Elements 4. Collectively entitled NewBlueFX Elements, the offering features more than 43 dazzling effects chosen from the NewBlue 3D Transformations, NewBlue 3D Explosions, NewBlue Art Blends, NewBlue Art Effects, NewBlue Film Effects, NewBlue Motion Blends and NewBlue Motion Effects collections, as well as the upcoming NewBlue Video Stabilizer plugin.

In delivering NewBlueFX Elements, NewBlue worked closely with Mike Iampietro, senior product manager for Premiere Elements at Adobe, to give its customers powerful effects features with a minimal learning curve. Explains Iampietro, "We welcome collaboration with third party developers, like NewBlue, to provide our customers with options to extend and enhance their Premiere Elements experience. Beneath NewBlueFX Elements' deceptively simple design are powerful, inventive visual techniques that will deliver sophisticated and professional quality effects for more impressive video storytelling. Incorporating tools like the NewBlue Old Film Effect will help people quickly take current footage and add old world drama with a sepia-toned finish."

"We carefully selected a wide variety of effects from the NewBlueFX collection to provide Adobe Premiere Elements customers with a large toolbox of techniques," adds Todor Fay, NewBlue's chief technology officer. "From old time filmic effects to cutting edge 3D transformations, NewBlueFX Elements give Premiere Elements users a way to stand out."

NewBlueFX Elements includes 5 effects from the NewBlue Art Effects collection:

Airbrush, which creates an airbrushed effect by smoothing colors while maintaining sharp edges; Colorize, which creates the look of re-colored black and white film; Line Drawing , which converts an image into a series of dots and lines that it draws against a plain-colored background; Metallic, which paints an image to look like it's hammered out of metal; and Pastel Sketch, which blends the picture with a color that you select and draws sharp lines around the edges, creating the effect of a painting in pastel colors with edges of objects drawn in a second color.

NewBlueFX Elements includes the following 4 effects from the NewBlue Motion Effects collection:

Active Camera, which simulates every variety of camera movement, from agitated hand-held to jackhammer to a gentle train ride; Shear Energy, which twists the images with a shearing blur on two axes; Earthquake, which re-creates the chaos of an earthquake by moving, rotating and blurring the image to simulate the effect of a shaking camera; and Zoom Blur, which simulates a camera zoom within a shot, adding motion blur that can be adjusted up or down for dramatic effect.

From NewBlue's upcoming Film Effects collection, NewBlueFX Elements includes the Old Film effect, which makes the video look like an aged movie complete with scratches, jitters and graininess.

In addition to these exciting effects, NewBlue FX Elements includes a number of powerful video transitions, which enable users to create interesting scene changes. Among these are 8 transitions from the NewBlue Art Blends collection described below:

Glow - Harsh, which bathes the video in a gathering wash of harsh bright light that blends the first shot into the second; Glow - Soft, which bathes the video in a gathering wash of soft light that blends the first shot into the second; Halo - No Rim, which creates a aura around objects, but with a softer edge to the halo itself; Halo, which creates a halo-like aura around objects as it blends the first clip into the second; Metallic - Copper, which gives the first clip a hammered-copper look and morphs it into the second clip; Metallic - Foil, which gives the first clip a crumpled aluminum-foil look and morphs it into the second clip; Metallic - Gold, which gives the first clip a hammered-gold look and morphs it into the second clip; and Metallic - Ice, which gives the first clip an ice-blue look and morphs it into the second clip.

The NewBlue Motion Blends collection contributed these 7 transitions to NewBlueFX Elements:

Roll, which transitions between scenes by rolling the first over and over at an increasingly frenetic pace, ultimately easing into the second; Shake, which violently rattles the image as it transitions from one clip to the next; Shear, which transitions between two video clips by twisting the images with a shearing blur on two axes. It's sort of like pushing a row of books on a library shelf to the right or left; Smear, which transitions between two video clips by blurring the image along a moving axis; Spin, which transitions between two video clips by rotating and blurring the image around a point you select in the first image; Wave, which transitions between two video clips by modulating the picture side to side in a rippling pattern you can orient vertically or horizontally; and Zoom, which blurs and zooms the first image outward, then sharpens and sharpens the second image inward as it fills the screen.

Also upcoming is the NewBlue 3D Explosions collection, 8 of which can be found in NewBlueFX Elements and are listed below:

Bouncing Cubes, which turns the first image into a series of realistic-looking cubes that bounce around the screen as they transition to the second image; Bouncing Frames, which creates a series of bouncing "frames" around one image before blending into the next; Box Explode, which folds the first image into a spinning box that flies apart to reveal the second image; Confetti, which shreds the first image into confetti-like pieces that flow off the screen to reveal the second image; Plane Explode, which shrinks the first image toward the center of the frame, then slices it into a grid whose pieces fly off the screen to reveal the second image; Spiral Rotation, which slices the first image into flat squares that spiral inward, then outward to re-form as the second image; Spiral, which breaks the first image into small squares that shrink as they spiral inward; and Wiggle, which pulsates the first image in what looks like a wiggling funhouse mirror before flattening out as the second image.

Finally, the company's soon-to-be-release NewBlue 3D Transformations collection contributes these 6 additional NewBlueFX Elements components:

Box Fold, which displays the first image on the inside panels of a box. The box then folds outward to display the second image on its outside top panel, which then fills the screen; Checker Board, which zooms out to reveal the first image as square inside a checkerboard pattern with the second image. The board then shears away and into the second image, which fills the screen; Fly Away, which breaks the first image into bits that twirl off to all four sides of the frame, and transition to the second image; Magic Carpet, which curls the first image into a magic carpet-like shape that spins around to reveal the second image; Tic Tac Toe, which creates a spinning tic-tac-toe board of the first and second images. The board then zooms out to transition to the center square, which contains the second image; and Twist, which slices the first image into horizontal strips that twist backward from top to bottom. The back of each strip corresponds to the second image, which is fully revealed at the end of the transition.

Demonstrations of these effects and transitions can be found at http://www.newbluefx.com.

About Adobe Premiere Elements 4
Premiere Elements 4 makes it possible to create entertaining movies in just minutes. The new Organizer, the same found in Adobe Photoshop® Elements, helps sort video clips and still photos with visual tagging options for people, places, or events. Video enthusiasts can apply comprehensive movie themes to a sequence of scenes in just a few clicks, creating a movie complete with transitions, effects and DVD menu.

Background music and sound effects help underscore emotions, add emphasis, or create a mood. The new Audio Mixer works like a mixing board in a recording studio, adjusting the relative volumes of different audio with sliders.

The new Sharing Center centralizes available ways to show off videos. Users can upload and share videos in multiple ways, including Blu-ray disc, the Web, and mobile devices such as the Apple iPhone. Videos also can be exported in a video format based on Adobe Flash® to Web sites like YouTube, without requiring any special encoding.

About NewBlue:
NewBlue, Inc., privately-held by former Microsofties and industry-recognized software entrepreneurs, develops innovative audio, video and multimedia technologies for leading companies throughout the world.

The NewBlue team comprises experienced developers, musicians, artists, and software professionals with a unique and commanding set of skills, experience and talent. This collaborative range of talent and skill produces innovative and powerfully functional technology for the audio, video, multimedia and gaming communities

Founded in early 2002. NewBlue develops and licenses a range of proprietary technologies-- including the NewBlue Audio Engine and Audiomatrix technology platform-- that meet the varied multimedia needs of mid-and large-sized companies. In addition, NewBlue offers consulting services on a range of multimedia projects.

The company debuted its NewBlueFX product line in 2006 to meet the needs of end-users who use digital video editing software. The collection of software plugins includes special audio and video effects, such as audio filters, noise reduction, equalization, compression and dozens of sophisticated graphic filters and transitions.

NewBlue, Inc.
7514 Girard Avenue
Suite 1-314
La Jolla, CA 92037
http://www.newbluefx.com
http://www.newblueinc.com

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Allison V. Plant
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