While it’s important for smaller businesses to ensure their web sites are user-friendly for on-the-go mobile users, it’s also important that they continue to use established content marketing strategies.
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Toronto, Canada (PRWEB) July 10, 2013
Numero Uno Web Solutions (NumeroUnoWeb.com), a fast-growing global Internet marketing firm that caters to small- and midsize business-to-consumer companies, releases an expert opinion on a recent survey that shows that while mobile devices and other newer technologies are changing the way users interact with the Internet, they aren’t displacing desktops or laptops.
A recent study by Harris Interactive shows that cutting-edge technology is complementing, rather than displacing, older technologies. The report showed that while consumers are purchasing newer technologies, such as tablets, they continue to hang onto the older systems thought to be in danger of being replaced, including laptops and personal computers. (Source: Harris Interactive press release, “Cutting Edge Technologies Supplementing - Rather than Displacing - Older Tech, At Least For Now,” June 12, 2013; http://www.harrisinteractive.com/NewsRoom/HarrisPolls/tabid/447/ctl/ReadCustom%20Default/mid/1508/ArticleId/1208/Default.aspx.)
“While it’s important for smaller businesses to ensure their web sites are user-friendly for on-the-go mobile users, it’s also important that they continue to use established content marketing strategies,” says Nadia Iaboni, digital solutions manager at Numero Uno Web Solutions. “The fact remains that Internet users still conduct a huge number of online searches from their desktops or laptops. In May, Americans conducted more than 20 billion core searches from their home or work locations; Google sites captured 67% of all searches, followed by Microsoft with 3.5 billion searches, or 17.5% of the market share.” (Source: comScore press release, “comScore Releases May 2013 U.S. Search Engine Rankings,” June 12, 2013; http://www.comscore.com/Insights/Press_Releases/2013/6/comScore_Releases_May_2013_U.S._Search_Engine_Rankings.)
“What this tells us is that established content marketing practices will continue to be front and centre, even as mobile searches gain momentum,” Iaboni adds. “With the adoption of mobile devices growing monthly, it’s imperative that smaller businesses keep mobile users in mind when designing their web site and implementing an online marketing strategy. At the same time, even though technology trends are evolving every month, smaller businesses need to remember that their target audience is still doing the majority of their online searches on traditional desktop formats.”
Iaboni concludes by noting that smaller businesses looking to develop a successful search engine optimization (SEO) and search engine marketing (SEM) campaign need to use an online marketing company that has a track record of designing web sites optimized for use across multiple platforms, including desktop computers, tablets, and smartphones. Smaller businesses also need to make sure their sites use the most up-to-date marketing strategies that are designed to make their sites more readily discoverable by top search engines like Google, Yahoo!, and Bing.
Numero Uno Web Solutions is one of the top Internet marketing firms due to constant innovation and overall customer satisfaction. For more information on Numero Uno Web Solutions, and to discover how they can help maximize your company’s search engine optimization and online presence, visit numerounoweb.com/sitescore/ or call Numero Uno Web Solutions toll-free at 1-855-SEO-XPRT (1-855-736-9778).