New from Episencial: All Natural, Actively Healthy Skin Care for Babies, Kids and Planet Features Eric Carle's "The Very Hungry Caterpillar"

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New Immune-boosting, Newborn-Safe Skin Care Products from Episencial Offers Planet-Friendly Organics, Solar-Powered Manufacturing and Sustainable Packaging at an Affordable Price Now Available

Episencial actively healthy skin care is inspired by the favorite fruits of "The Very Hungry Caterpillar"

“As a mom, I’m proud to be able to offer honestly effective and green products at a reasonable price that can be found at stores I shop at all the time!” Kim Walls, MS - CEO of Episencial.

Actively healthy families with green values now have an authentic, affordable choice in all natural skin care for their children as Episencial launches its eponymous product line for young children featuring the beloved artwork of The Very Hungry Caterpillar from The World of Eric Carle.

Shipping this week, Episencial products will be immediately available at leading retailers including select Whole Foods (AZ, HI, Las Vegas and Southern California) and online at, and Episencial is the first company to deliver clinically effective, newborn-safe products designed to support the essential immune functions of the skin. The Episencial skin care system offers parents a complete range of products based upon formulas relied on by leading spas and clinics for more than thirty years.

Made exclusively from all natural ingredients and loaded with organics, Episencial is leading the chemical-free charge in personal care products for kids. Moving beyond the “greenwashed” approach typical of natural products, Episencial manufactures in the U.S. using solar power and recycled and sustainable packaging.

“Bath time is serious fun – it’s a teachable moment between parent and child about what it means to be actively healthy and these products creatively engage the senses of children to learn to care for their skin, body and planet,” said Kim Walls, skin care clinician and CEO of Episencial. “As a mom, I’m proud to be able to offer honestly effective and green products at a reasonable price that can be found at stores I shop at all the time!”

Often, parenthood brings with it a renewed connection to the planet. Today’s marketplace is filled with products eager to oblige this new sense of purpose in an effort to increase sales. Parents can choose Episencial with confidence; without compromising on quality, their commitment to the environmental or their budget. Prices for Episencial products range from $5.99 to $14.99, well below the average prices of natural personal care products for children. And, moms and dads can expect to find Episencial products in nearly 500 Target stores across the country beginning in January 2010.

Featuring the favorite fruits from The Very Hungry Caterpillar, the complete Episencial skin care system includes:

Nurturing Balm - Relief and protection for diaper area and sensitive places (The Caterpillar)

Protective Face Balm SPF 6 - All over relief for chapped skin & lips (Apple)

Soothing Cream - Relief for eczema, itches and bothered skin (Pear).

Sweet Dreams Bubble Bath – Long-lasting bubbly gel concentrate (Plum)

Better Body Butter - Silky soft hydrating lotion (Strawberry)

Playful Foaming Wash - Ultra pure hydrating hair and body cleanser (Orange)

Sunny Sunscreen SPF 35 - Water resistant sun protection for face and body (The Sun)

Tips for Winter Weather Skin Care:

As the temperature drops outdoors and indoor heating kicks into high gear, the skin of babies and young children tends to dry out, leaving it vulnerable to irritation, chapping, rashes and – worst case scenario - infection. Here are a few actively healthy skin care tips for keeping your little ones looking and feeling their best in the winter weather:

  •     Make sure the kids stay well hydrated – which can be challenging during what is a really busy time of year. Keep a refillable jug of fresh water or a six-pack of low-sugar juice boxes in the car to help replenish on the go.
  •     Use gentle, soothing products that naturally nourish the skin rather than challenge it with harsh ingredients.
  •     Maximize moisturizing while skin is still damp from a bath; that’s the best time to smooth on Episencial’s Better Body Butter. A don’t forget to moisturize after hand washing – chapped hands carry a high risk of transporting germs into the body!
  •     Look over your child’s skin every night before putting on PJs to catch irritation early. Then, nip it in the bud with our Soothing Cream. A online exclusive, Episencial’s Soothing Cream is one of the first all natural, synthetic chemical-free products designed to treat eczema.
  •     Did you know that snow reflects the sun rays more than water does? Protect skin and lips from the outdoor elements with products that block wind, sun and excess moisture (like a runny nose).

“Being the exclusive skin care manufacture for The World of Eric Carle is an incredible honor,” said Walls. “The Very Hungry Caterpillar is a fun and inviting reflection upon the wonder and beauty of nature. Episencial products embody these values and serve as an important reminder that small changes make a big impact.”

About Episencial:
With Episencial products you can begin to instill green values from day one. Sharing these fun and inviting products -- and the care and consideration that goes into making them – with children can serve as a building block for making actively healthy choices for themselves and the planet. Episencial was founded by Kim Walls, M.S., a second-generation skin care expert from the Epicuren family, who couldn’t find skin care products for her babies that met her standards for quality and care for the environment – so, she created her own with the help of several moms and dads. Episencial now proudly offers two distinct all natural skin care lines: Epicuren Baby featuring exclusive imagery from renowned artist Anne Geddes and the new Episencial skin care system with artwork from The World of Eric Carle.

Sales of Episencial products benefit the company’s philanthropic partner Healthy Child, Healthy World and its mission to protect children from harmful chemicals.

About Eric Carle:
Eric Carle is the acclaimed and beloved creator of brilliantly illustrated and innovatively designed picture books for very young children. Since publication of The Very Hungry Caterpillar in 1969, Eric Carle has illustrated more than seventy books, many best sellers, most of which he also wrote, and more than 88 million copies of his books have sold around the world. Carle believes “children are naturally creative and eager to learn. I want to show them that learning is really both fascinating and fun.” For more information about Eric Carle, visit: In 2002, Carle and his wife helped to found The Eric Carle Museum of Picture Book Art ( in Amherst, MA, the first full-scale museum in this country devoted to national and international picture book art, conceived and built with the aim of celebrating the art that we are first exposed to as children. For more information about Eric Carle visit

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Lisa Spicer
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