New Home Star Enters Richmond Housing Market

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Home building industry expansion continues for national outsourcing organization.

New home sales and marketing company, New Home Star has expanded into Virginia with the launch of their Richmond Division. The new division will provide local home builders and developers with an outsourcing model designed specifically for selling and marketing new residential real estate. Leading the Richmond Division will be home building industry executive, Tom Kranz.

With the launch of Richmond, New Home Star now manages divisions in four of America’s top 15 Healthiest Housing Markets, as ranked by Hanley Wood Market Intelligence. Also managing additional divisions across North America, New Home Star has expanded with a system built around increasing sales while lowering fixed overhead expenses. This approach has enabled home builders and developers to operate more efficiently, and New Home Star has advanced accordingly.

“Builders and developers in the Richmond area recognize their opportunity to take advantage of the slight uptick that has recently been felt in the building industry. We provide them with the ability to ramp up their front line quickly while eliminating fixed overheads in the selling department. This combination, along with our top-notch sales performance, helps our builder partners seize new opportunities and take market share away from the rest of the pack,” explains New Home Star President, David Rice.

In Richmond, the sales personnel options available to home builders are typically limited to in-house teams or general real estate agencies. This decision can feel like a tradeoff to builders, often leading to strained relationships or sales performance. New Home Star presents an alternative to this dilemma, providing builders with the financial flexibility of an outsourcing partnership while maintaining an exclusive focus on new home sales. This is a combination Division President, Tom Kranz, believes will better position Richmond builders moving forward.

“We provide the look and feel of an in-house team with all the benefits of outsourcing. Our business cards will be in the name of our clients, we won’t have New Home Star signs competing with the builder’s signs and we absolutely won’t be stuffing our personal pipelines with our client’s traffic. If we don’t sell their homes, we won’t be making money. It’s a seamless partnership, and selling our client’s homes is all we do,” says Kranz.

Prior to joining New Home Star, Kranz held senior-level executive positions with such companies as GMAC Residential Capital, Winchester Homes, Weyerhaeuser Mortgage and Housing Capital Partners. An over 20-year home building industry executive, Tom also chairs an annual home building conference in conjunction with the New York Society of Security Analysts, serves on the board of The Venture Forum of Richmond and is an officer for the Southside Child Development Center.

About New Home Star:
New Home Star is a national sales and marketing company, providing home builders and developers with sales training and development, staffing and recruiting, strategic and tactical marketing and operational intelligence. New Home Star operates in 12 markets across the United States and Canada, managing over $500 million in sales revenue.

For more information on New Home Star, visit


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Jonathan Balthrop
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