Timonium, MD (PRWEB) September 25, 2012
The New Jersey Division of Alcohol Beverage Control just approved the installation and use of self-service draft beer tables in bars and restaurants that allow patrons to pour their own beer. Draft Table™ beer tables from Ellickson Beverage Systems USA, the leading provider of innovative technologies that enhance the commercial performance and social dynamic of bars, restaurants, and other establishments, are part of the newest movement in today’s innovative hospitality industry.
Ellickson Draft Tables enable patrons to “pour their own beer” in a highly controlled environment. Each table comes equipped with taps on a rotating tower so customers simply twist the taps toward themselves and pour. All pints are poured in a highly controlled environment. The Draft Table is monitored by the ounce and is operated by an i-button that allows staff to permit and limit the amount of beer that can be self-served. With a tap of the button, customers can open the tap and pour what they would like, up to a two beer limit.
“Our self-service Draft Tables are becoming regulars in some of the hottest bars across the country from Miami to Las Vegas,” stated Declan Duggan, CEO of Ellickson Beverage Systems USA. “Our self-service draft tables provide patrons with a drinking experience that few bars can offer and they enhance the customer’s dining experience. Even more, bars and restaurants are realizing 100% profitability from every keg, instead of the typical 15% loss usually seen behind the bar be helping manage the flow of beer and maximize profits. We look forward to working with New Jersey establishments to bring this latest beer trend to the Garden State.”
About Ellickson Beverage Systems USA
Headquartered in Timonium, MD, Ellickson Beverage Systems USA, a subsidiary of Irish Company Ellickson International, is revolutionizing the way draft beer and carbonated beverages are served. Its flagship product, Draft Table™ beer dispensing system, provides hospitality owners with increased marketing and revenue opportunities, waste reduction and competitive advantage. BevDok, the first and only automated soda gun sanitizer in the world, addresses the unsolved, industry-wide issue of unsanitary soda gun dispensers. Ellickson’s state-of-the-art, innovative technologies enhance the commercial performance and social dynamic of bars, restaurants, hotels and hospitality businesses. For more information, visit http://www.ellicksonusa.com.