"Treating women fairly with upfront pricing on our Used Cars or in our Auto Service Department is just good business"
Jersey City, New Jersey (PRWEB) May 10, 2011
The New Jersey State Auto Auction, in Jersey City, New Jersey, is proud to announce they are ready to address the needs of women consumers, as part of the growing network of AskPatty.com Certified Female Friendly® locations in North America. Team members at New Jersey State Auto Auction have completed a training and certification process to provide a Certified Female Friendly® experience that exceeds women’s expectations.
“We have always been proud of the personal service we provide here,” says Laszlo Ember, General Manager of The New Jersey State Auto Auction. “We realize it is very important for us to address the specific needs of the female consumer, who are a large and growing portion of the used car market.”
Visit the The New Jersey State Auto Auction micro-site:
and their location at 406 Sip Avenue, Jersey City, NJ 07306.
To become AskPatty.com Certified Female Friendly®, The New Jersey State Auto Auction personnel completed an extensive training program on how to best serve women. The New Jersey State Auto Auction employees will participate in year-round instruction to enhance their awareness, appreciation, and commitment to a female-friendly service experience New Jersey State Auto Auction will also benefit from a unique marketing support program designed to reach out and build lasting relationships with women customers.
"Women influence 85 percent of the buying decisions in North American households, effectively becoming the family's chief purchasing officer," says Jody DeVere, CEO of AskPatty.com, Inc. " AskPatty trains and certifies automotive businesses on how to communicate more effectively with women and ensure they feel safe, respected and empowered, which creates tremendous customer loyalty. The New Jersey State Auto Auction’s commitment to women shows that management is serious about earning their business."
In conjunction with AskPatty.com, The New Jersey State Auto Auction has launched a female-focused micro-site that provides the tools and resources most requested by women. The micro-site gives women the ability to schedule service appointments, access coupons and discounts, and learn more about car buying and maintenance online from the comfort of their home or office. The micro-site is easily accessed by searching on AskPatty.com, or by going directly to their site.
About The New Jersey State Auto Auction
The New Jersey State Auto Auction has been open to the public since 1994, with the mission to deliver the best automotive auction experience in the USA. They are the largest vehicle auction in the tri-state metro area, serving New Jersey, New York, Connecticut, Pennsylvania, Maryland, Delaware, Virginia and DC. They hold an Auto Auction every Saturday, and are open to the public for inspection, previews and pre-sales Monday through Saturday. For Information: Call 201-200-1100.
About AskPatty.com, Inc.
With international headquarters in Thousand Oaks, California, AskPatty.com, Inc. takes a two-pronged approach to revolutionizing the women's automotive retail market: For consumers, the AskPatty.com website, is a safe and reliable source for expert automotive advice and research. For auto dealers, tire dealers, collision centers, auto service and repair centers, the revolutionary AskPatty.com Certified Female Friendly® program, designed from the ground up, trains and certifies automotive retail and service centers on how to attract, sell, retain and increase loyalty with women customers.
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