New Packaging Label Designs for Scrubz Brand Products are Boosting Visual Appeal and the Bottom Line

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By changing and improving the packaging labels of certain key products, including Scrubz Natural Sugar Body Scrub, Oilz-Moisturizing Oil and Shavez-Shaving Scrub, Scrubz Body Scrub, Inc. has seen a definite boost in what customers are picking up off the shelf.

Evolution of Scrubz Label

Evolution of Scrubz Jar labels

...it is the visual appeal of the package or label that definitely influences the first sale.

All businesses have growing pains and learning curves and Scrubz Body Scrubz, Inc. is no different. The homemade feel of the original label was not the look Scrubz was wanting anymore as the company was growing & expanding. A redesign was started and the final result is both an homage to the first label and a move toward the future.

Newsday columnist Jamie Herzlich recognized and wrote about this trend and in her recent article, quotes Roberta Perry and other packaging professionals (Small Business, Think Outside-the Box is Important.).

While Scrubz believes the quality of the product inside the jar or bottle is the main reason customers will come back again and again, it is the visual appeal of the package or label that definitely influences the first sale.

Scrubz Body Scrub, Inc. manufactures and distributes natural skin care products. They are hand-made in small batches and are created for all skin types, including sensitive skin. For further information, please visit: http://www.scrubzbodyscrub.com

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Roberta Perry
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