Newman's Own® Named Leading New Wine Brand For 2008: Information Resources Inc. Report Shows All-Natural Brand Heading the Pack

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A new report from Information Resources, Inc., a leading market research company, puts the Newman's Own® line of wines - Chardonnay and Cabernet Sauvignon - in first place among their Top Ten New Brands of 2008. Based on sales in supermarket and drugstore channels, these premium California wines bearing the name of the late actor and humanitarian activist were clearly smash hits at stores across the country from the moment they were introduced in February, 2008.

Newman's Own Cabernet Sauvignon

We have come full circle

A new report from Information Resources, Inc., a leading market research company, puts the Newman's Own® line of wines - Chardonnay and Cabernet Sauvignon - in first place among their Top Ten New Brands of 2008. Based on sales in supermarket and drugstore channels, these premium California wines bearing the name of the late actor and humanitarian activist were clearly smash hits at stores across the country from the moment they were introduced in February, 2008.

The mid-priced ($13) Newman's Own® wines are crafted from select grapes from California's premier coastal vineyards, including Napa, Sonoma, Monterey and San Luis Obispo counties. The complex Chardonnay has an elegant mouth-feel and imparts intense fruit flavors of apple, pear and citrus with a crisp dry finish, while the full-bodied Cabernet Sauvignon, aged in French and American oak, reveals hints of dried black cherries and vanilla spice and has a long, smooth finish.

It was 25 years ago that Newman bottled his first product--a salad dressing in old wine bottles with parchment labels. "We have come full circle," he said in 2008, as the first wines were released: "Wine was the only thing missing at dinnertime. Now the meal is complete." Since its humble start, the brand's reach has grown dramatically, allowing the Newman's Own Foundation to donate more than 250 million dollars to thousands of charities.

The Newman's Own Foundation gives all profits and royalties after taxes from the wines to educational and charitable purposes. To realize his winemaking vision, Newman worked closely with the Rebel Wine Co., a collaboration of Three Thieves and Trinchero Family Estates. The wines have a suggested retail price of $13 per bottle and are available nationally.

Newman's Own®, Inc. (http://www.newmansown.com), founded on a lark by Paul Newman and his buddy A.E. Hotchner in 1982, is now a leading premium food company that offers over 100 varieties of all-natural food and beverage products. Based in Westport, CT, the charitable mission of Newman's Own® is expressed in its company motto: "Shameless exploitation in pursuit of the Common Good." The Newman's Own Foundation donates all profits and royalties after taxes for educational and charitable purposes.

Rebel Wine Co., is a St. Helena, California based joint venture between Three Thieves and Trinchero Family Estates. The company was formed in 2005 to unite the powerful production and distribution of Trinchero Family Estates and the creative flair and winemaking talent of Three Thieves.

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MIRA BIELER
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