New Tourism Partnership Boosts Destination Performance Visibility

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A new partnership between e-tourism solution provider, New Mind and Acorn T-Stats will provide the tourism industry with increased visibility of their local tourism economies.

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T-Stats is blowing our providers away. The contextual data at a glance is truly exciting for them.

Leading supplier of e-tourism solutions, New Mind, has forged a new partnership with Acorn T-Stats which will provide their tourism destinations with total visibility of their local visitor statistics and each members' individual performance and contribution.

Acorn's T-Stats is an indispensable tool which pulls together all of the disparate data relating to the visitor economy including accommodation utilisation statistics, visitor attraction data, visitor surveys, volume and value data, events attendance and tourism information centre footfall. It also has a powerful facility to present all of this data together called 'Tracker', providing an instant snapshot of the visitor economy for a destination. All of this information can then be accessed and shared online with other users, tourist board members and the private sector.

As part of the partnership between New Mind and T-Stats, accommodation providers using New Mind's e-tourism solution will be able to simply click into the T-Stats system and enter their monthly accommodation occupancy data.

New Mind customer, NewcastleGateshead Initiative (NGI) is already using T-Stats. Ian Thomas, Research Manager at NGI comments “T-Stats is blowing our providers away. They love it and I think of all things, Tracker is the winner – the contextual data at a glance is truly exciting for them. Benchmarking is key too, as is the ability to export data.”

Andy Abram, Director of New Mind comments "The Acorn T-Stats tool provides a natural extension to our e-tourism solution, allowing us to add value to our existing offering and enabling our customers to enhance their service to their tourism membership."

Kevin Millington, Director of T-Stats says "There is a natural and obvious link between the services New Mind provides to its clients and the T-Stats system. T-Stats give destinations some real, live and up-to-date data upon which to base important decisions regarding the visitor economy".

New Mind and Acorn are now working together to make it easier for hotels and guest houses to track their performance and benchmark themselves against other accommodation establishments in their area.

For further information contact:

Andrew Abram
New Mind
1.02 South Harrington Building
182 Sefton Street
Brunswick Business Park
L3 4BQ

Tel:- 0330 440 1825
Email:- andy(at)newmind(dot)co(dot)uk

Notes to Editors

About New Mind:-

New Mind is an award winning technology provider with expertise ranging from the implementation of sophisticated e-tourism solutions to the development of high performance destination websites.

The company’s e-tourism solution is a suite of software applications designed to enable and support every area of a tourism organisation’s management promotion and fulfilment, with a central product, business and visitor database at its core. New Mind’s integrated offering includes website design and development, destination management systems, content management systems, online marketing and mobile apps.

Over the last 11 years New Mind has worked with some of the top performing destinations in the UK in terms of visitor numbers and income generation. In a typical month their destination web sites attract more than 2 million unique users and transact thousands of online bookings for accommodation, events and attractions.

The company has achieved success overseas with the appointment of resellers in Italy, Spain, Sweden and Finland and the acquisition of a prestigious contract with the Costa del Sol Tourist Board.

About Acorn T-Stats:-

Acorn T-Stats Ltd purely focuses on the development of tourism data management software, and the creation of their flagship product, T-Stats online database systems. Acorn T-Stats Ltd is a part of the Acorn group and draws on Acorn Tourism Consulting Ltd's 20 years experience in the development of tourism information systems. The company currently serves clients in the UK, Europe, the Americas, Asia, and Africa, all of whom are benefiting from T-Stats.

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Andrew Abram
New Mind
+44 (0)330 440 1825
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Kevin Millington
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