New Mind Wins Simply Scilly Tourist Board Website Project

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Leading tourism system provider, New Mind has been appointed to redevelop the official tourist board website for one of Britain's most iconic holiday destinations, the Isles of Scilly.

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New Mind will develop a new site which will form the centrepiece of our digital brand identity.

Award winning tourism technology provider, New Mind has been tasked to redevelop the official tourist board website for one of Britain's most iconic holiday destinations, the Isles of Scilly.

Forming an archipelago 28 miles south of Lands End in Cornwall, the Isles of Scilly are made up of 5 inhabited islands (Bryher, St Agnes, St Martins, St Mary's and Tresco), each one totally unique, as well as a group of uninhabited islands with mysterious names such as Kettle Bottom, Hunter's Lump and Great Cheese Rock.

The website, http://www.simplyscilly.co.uk, originally created by New Mind in 2008, will be redeveloped to fit with the existing brand guidelines, reinforcing its image as an outstandingly beautiful destination. The new site will set out to remove the islands' 'far away' image by emphasising its ease of access from the mainland by air or sea . The Isles of Scilly's unique environment with its relaxed way of life, pristine white beaches, abundance of wildlife and fascinating local history will all be emphasised throughout the site using motivational content and high impact imagery, inspiring visitors to choose it for the ultimate get-away.

Julian Pearce, Economic Development Officer for the Isles of Scilly comments "New Mind will develop a new site which will form the centrepiece of our digital brand identity, providing an inspirational, easy to navigate experience featuring high impact photography reflecting the outstanding beauty of the islands. Potential visitors will be able to find out everything they need to know about the destination, leaving them with no doubt why they should come here for a holiday. Over the years, the New Mind team has developed an understanding of the islands and the way we work with the result that they have been able to tailor the project to meet our specific needs and tight time schedule".

The site is expected to be launched in late Spring.

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For further information contact:

Andy Abram
Director
New Mind
1.02 South Harrington Building
182 Sefton Street
Brunswick Business Park
Liverpool
L3 4BQ

Tel:- 0330 440 1825
Email:- andy(at)newmind(dot)co(dot)uk

Notes to Editors

About New Mind

New Mind is an award winning technology provider with expertise ranging from the implementation of sophisticated e-tourism solutions to the development of high performance destination websites.

The company’s e-tourism solution is a suite of software applications designed to enable and support every area of a tourism organisation’s management promotion and fulfilment, with a central product, business and visitor database at its core. New Mind’s integrated offering includes website design and development, destination management systems, content management systems, online marketing and mobile applications.

Over the last 11 years New Mind has worked with some of the top performing destinations in the UK in terms of visitor numbers and income generation. In a typical month their destination web sites attract more than 2 million unique users and transact thousands of online bookings for accommodation, events and attractions.

The company has achieved success overseas with the appointment of resellers in Italy, Spain, Sweden and Finland and the acquisition of a prestigious contract with the Costa del Sol Tourist Board.

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Andrew Abram
New Mind
+44 (0)330 440 1825
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