At a time of increased competition for visitor spend, it's great to see a destination that truly understands the importance of focusing on its unique proposition
(PRWEB UK) 24 October 2012
A new destination website, developed by leading supplier of e-tourism solutions, New Mind, showcases the best of Wiltshire tourism to give visitors a user experience that is inspirational, informative, engaging and welcoming. VisitWiltshire is forecasting that the new site, http://www.visitwiltshire.co.uk will increase the number of website visitors by 30%.
The site will be promoted extensively to VisitWiltshire’s target UK and international markets through a number of digital marketing initiatives launching in October including, for the first time ever, video advertising on the London Underground. A showcase film-reel will be running daily across 13 stations on a total of 45 screens from 29 October until 12 November.
The revamped http://www.visitwiltshire.co.uk includes inspirational information in the form of newly commissioned photography, social media and video content, an increased focus on arts and culture, things to do and outdoor activities; tactical information aimed at driving bookings, with more focus on accommodation and special offers, planning advice, itineraries and member pages; media information with a revamped latest news section and enhanced social media links.
In the next phase of website development planned for 2013, VisitWiltshire is planning to introduce a new mobile site, foreign language sites, an online shop, and widgets/TripAdvisor reviews.
Fiona Errington, Marketing Manager at VisitWiltshire, said: “Our aim in developing this site has been to raise awareness of Wiltshire’s fantastic tourism offer, inspiring new visitors and encouraging repeat visitors to stay longer and explore the whole of the county.”
The new website has been completely re-designed by VisitWiltshire with its Online Marketing Group, members of which have been instrumental in helping design the visual aspects of the site. The site uses the award-winning New Mind e-tourism platform which combines state of the art e-tourism technology with tourism website design and online marketing capabilities.
Richard Veal, Managing Director at New Mind comments: "At a time of increased competition for visitor spend, it is great to see a destination that truly understands the importance of focusing on its unique proposition. VisitWiltshire came up with an innovative twist on the usual tourism web site design and the end result really feels like you are holding an augmented reality window on everything the destination has to offer".
A key objective of the re-development has been to raise the profile of VisitWiltshire’s 450 members on the site. This will be achieved by increasing member website visibility and traffic through enhanced entries, improved online marketing and better search engine optimisation.
For further information contact:
1.02 South Harrington Building
182 Sefton Street
Brunswick Business Park
Tel:- 0330 440 1825
About New Mind
New Mind is an award winning technology provider with expertise ranging from the implementation of sophisticated e-tourism solutions to the development of high performance destination websites.
The company’s e-tourism solution is a suite of software applications designed to enable and support every area of a tourism organisation’s management promotion and fulfilment, with a central product, business and visitor database at its core. New Mind’s integrated offering includes website design and development, destination management systems, content management systems, online marketing and mobile applications.
Over the last 11 years New Mind has worked with some of the top performing destinations in the UK in terms of visitor numbers and income generation. In a typical month their destination web sites attract more than 2 million unique users and transact thousands of online bookings for accommodation, events and attractions.
The company has achieved success overseas with the appointment of resellers in Italy, Spain, Sweden and Finland and the acquisition of a prestigious contract with the Costa del Sol Tourist Board.