NewNet Communication Technologies Launches ViralTrack

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The ViralTrack module is a data-mining application integrated to Mercury, NewNet’s award-winning mobile multimedia platform. ViralTrack provides advanced algorithms for monitoring and calculating the viral nature of real-life multimedia campaigns.

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Mercury’s ViralTrack is an essential business solution for operators as they seek to profit from the mobile multimedia opportunity

NewNet Communication Technologies, a Skyview Capital portfolio company and a recognized leader in mobile multimedia content delivery, secure transaction processing and wireless network infrastructure, today announced the launch of ViralTrack, a new innovative application for Mercury, its award-winning mobile multimedia platform.

ViralTrack’s sophisticated algorithms accurately monitor peer-to-peer multimedia traffic, providing mobile operators with the ability to extract statistical data from live network traffic and calculate the viral nature for any multimedia campaign. Operators can now precisely track the actual spread and reach of multimedia campaigns. The true reach of a campaign may be substantially greater than the original recipient list, providing operators with the opportunity to realize significant wholesale, retail and CPM revenue uplift.

ViralTrack also identifies and records subscriber content preferences, supporting subscriber segmentation based on specific content used in prior campaigns. This feature enables operators and third-party content providers to improve the effectiveness of future multimedia campaigns by targeting subscribers who preferred similar content in the past.

“Mercury’s ViralTrack is an essential business solution for operators as they seek to profit from the mobile multimedia opportunity,” said Sal Morlando, NewNet’s Executive Vice President for Product Management. “The intelligence ViralTrack acquires from subscriber preferences provides operators with an incredibly valuable array of data, supporting the development and delivery of highly targeted multimedia campaigns.”

ViralTrack is offered with the award-winning Mercury mobile multimedia platform. The Mercury platform enables carriers to implement highly cost effective, media rich campaigns such as live media broadcast, mobile advertising, streaming video and premium content subscription services. Optimized for multimedia messaging, Mercury delivers unsurpassed performance and scalability in a carrier grade platform, allowing carriers to capitalize on revenue generating mobile multimedia opportunities.

To find out more about Mercury and ViralTrack, visit http://www.newnet.com

NewNet will demonstrate ViralTrack and the Mercury multimedia platform at the 2011 Mobile World Congress in Barcelona, Spain on February 14-17, 2011. NewNet will be in stand 1G03 in Hall 1.

About NewNet Communication Technologies, LLC

NewNet Communication Technologies, LLC, is a leading provider of software and services supporting innovative mobile multimedia content delivery, secure transaction processing, and wireless network infrastructure to leading telecom operators worldwide. NewNet solutions are installed in major carrier networks in over 70 countries, powering a broad range of revenue generating applications and services. NewNet’s products and services enable carriers and telecom equipment manufacturers to enrich the mobile subscriber’s experience. For nearly two decades NewNet has been synonymous with telecom product excellence and is committed to providing unparalleled service to its customers. NewNet is headquartered in the USA, with sales and support teams located around the world. For more information, visit http://www.newnet.com

For more information, please contact:

Sal Morlando
NewNet Communication Technologies, LLC

Email: Sal.Morlando(at)newnet(dot)com
Phone: +1-203-500-5388

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