New Product Release for Produce Leader, Tanimura & Antle, Debuts at Industry Tradeshow in Atlanta, GA Next Week

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Produce industry leader, Tanimura & Antle is expanding their successful Artisan Family, and will be debuting the newest product, and new packaging for the entire line, at PMA Fresh Summit in Atlanta, GA. Tanimura & Antle Artisan® Lettuce has grown steadily as a new product in the fresh leaf category. This year, the product line expanded to include Artisan Romaine, winner of the Best New Product Launch at July’s Foodservice PMA in Monterey, and now Artisan Boston, the newest addition to the family.

Tanimura & Antle Artisan Family

Tanimura & Antle Artisan Family

Consumers look for fresh options when making food choices and we are responding to that need with a line of quality leafy green products that deliver farm fresh flavor, quality, variety and value.

Produce industry leader, Tanimura & Antle is expanding their successful Artisan Family, and will be debuting the newest product, and new packaging for the entire line, at PMA Fresh Summit in Atlanta, GA. Tanimura & Antle Artisan® Lettuce has grown steadily as a new product in the fresh leaf category. This year, the product line expanded to include Artisan Romaine, winner of the Best New Product Launch at July’s Foodservice PMA in Monterey, and now Artisan Boston, the newest addition to the family.

“Consumers look for fresh options when making food choices and we are responding to that need with a line of quality leafy green products that deliver farm fresh flavor, quality, variety and value*,” commented Rick Antle, CEO.

The new labels for each of the Artisan leafy green products are similar in design, using color to differentiate each leaf variety. On the back of each label consumers will find simple preparation tips, recipe ideas and usage suggestions.

“We are experiencing great success with the Artisan Romaine addition to this line and have retail partners who have expressed an interest in an expanded product line,” notes Rick Antle. The Artisan Line includes three leafy green items and a sweet red onion variety, branded as Tanimura & Antle Artisan® Sweet Italian Red Onions.

“Artisan Boston is a full leafy head of Boston Lettuce that is a spectacular full blossom of tender leaves. We know there can be tremendous shrink with the Boston/Butter lettuce variety when sold fresh, but at the same time it remains a desired lettuce variety on menus. Our answer, as a fresh lettuce supplier, is this new variety that when packed in the protective clamshell, nearly eliminates the shrink factor and gives the consumer the lettuce they want plus the value and flavor that they’re looking for,” further comments Rick Antle.

The Tanimura & Antle Artisan® Family of fresh produce includes select seed varieties that have been carefully chosen for premium flavor, freshness and variety. All Artisan products are field-packed for optimum freshness and clamshell packaged with care to protect each product and extend shelf life. All Tanimura & Antle leafy greens are available year round and grown in the USA.

To see the complete Tanimura & Antle Artisan® Family of products, visit Tanimura & Antle at Booth #3939 at PMA Fresh Summit in Atlanta Georgia, October 15-17.

About Tanimura & Antle
Tanimura & Antle is an industry leader whose commitment to premium quality produce has remained strong since its formation in 1982. The Tanimura & Antle families combine more than 50 years of experience and knowledge to establish a produce company unrivaled in its quality products, innovation and dedication to growers, customers, consumers and employees. Today, as one of the largest independent lettuce growers in the United States, Tanimura & Antle farms more than 30,000 acres of rich, fertile farmland and ships a full line of premium fresh produce products throughout North America, Europe and Asia. For more information, please visit http://www.taproduce.com.

  • The Futures Co.’s latest 2010 Monitor research reveals that “fresh” tops list of attributes important to consumer in purchasing food products.

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Diana Mclean
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