Notes Product Manager Brian Mackie, “A year ago, the Metabase contained 250,000 feeds, chiefly blogs and podcasts, with 500,000 posts. That’s a 280 percent increase in posts coupled with a 390 percent increase in sources.”
Reston, VA (PRWEB) June 8, 2010
Aggregation pioneer Moreover Technologies has moved aggressively on their mission to solidify the top spot in breadth and depth of social media and news capabilities in the year since a private investment group acquired the company from VeriSign, Inc.
According to company President Paul J. Farrell, investment team leader, “The ink on the May 2009 acquisition contract wasn’t even dry when a product team started expanding our social media and news presence to help our clients monitor what’s happening, identify trends, and use the information to enhance their customer support and marketing services. This was one facet of an overall strategy to address many challenges at once, beefing up combined news and social media monitoring and improving our analytical tools.”
Leading the way is a newly launched Social Media Metabase business intelligence portal with expanded content filtering, sharing and analysis tools. This repository includes 976,000 spam-free, editorially reviewed White List feeds providing 1.4 million average daily posts refined from more than 12 million sources. “We cover all the Web’s most prominent social media sources, commentators and discussions,” notes Product Manager Brian Mackie. “A year ago, the Metabase contained 250,000 feeds, chiefly blogs and podcasts, with 500,000 posts. That’s a 280 percent increase in posts coupled with a 390 percent increase in sources.”
Moreover’s social media universe includes forums, microblogs, consumer review sites, video and photo sharing sites, wikis, social networks and comments, including such key sites as YouTube and Twitter.
The new Metabase portal provides detailed source lists and indexing statistics, giving customers more detailed insight into coverage. Other enhancements include comprehensive categorization and metadata tying to country, language, publishing platform, topic and media type. Quantity of tagged feeds, and countries, languages and platforms covered is constantly growing. Currently, Moreover indexes more than 100 countries and 50 languages.
Also noteworthy is the impending combination of the Social Media Metabase and News Metabase into one portal. “Having the news and social media all in one place will provide clients the ability to understand connections between the content. This shows metrics we can support, analysis of data returned, most linked sources, and the most salient pieces,” emphasizes Mackie.
News coverage also is up considerably, with 218 percent growth in average daily article count to 600,000 from 275,000; and with a 15 percent increase to 35,000 sources.
Farrell notes, “To help fuel our growth, Moreover has more than doubled the size of our client service team, enabling our clients to filter through all the noise and identify the information they are seeking.”
Moreover Technologies’ Search Engine Toolkit (SET) now offers a search API across all news and social media types (versus just news a year ago), offering “direct query access to our index for custom feeds and search implementations,” says Mackie. “It’s fairly plug-and-play, and goes in some pretty fancy directions. We can provide very specific content by topic, news and social classifications.”
Other value-added applications, such as Moreover’s Newsdesk, sit on top of SET. Newsdesk provides an intuitive dashboard that enables access to breaking Web news and fast creation of branded information-sharing tools such as newsletters.
Responding to publisher interest in monitoring and complementing how and where their Web content appears, Moreover Technologies has developed the MetaMonitor content discovery application. MetaMonitor enables publishers to compare and contrast details of original and republished content. “It’s a great analytical tool for publishers,” notes Farrell.
Rounding out first-year accomplishments, Moreover Technologies also launched an iPhone application as part of a wider mobile strategy.
For more information, contact Ryan Roe at salesinfo(at)moreover(dot)com.
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