"By providing a new tool that makes it easier to create and distribute multimedia news releases, PRWeb is helping PR professionals bridge the gap between interest and action.
Lanham, MD (PRWEB) November 3, 2009
PRWeb, the online news distribution service of Vocus (NASDAQ: VOCS) today announced its next generation tool that makes it easier to create and distribute multimedia news releases. The new tool provides a What-You-See-Is-What-You-Get (WYSIWYG) experience and enables users to create and manage content within a news release template.
"The news release has evolved into something that is far more powerful than a simple press release: it is a tool that integrates text with multimedia and interactive features," said Jiyan Wei, director of Product Management for PRWeb. "We decided it was a priority to create a system that made it easy and intuitive for our customers to fully maximize the power of today’s news release through PRWeb."
For more than ten years, PRWeb has built a reputation for introducing new, disruptive features for news distribution and for supporting a broad range of customers – from local businesses to global corporations. The enhanced news release management tool helps customers of all sizes leverage the opportunities provided in the new multimedia and social-media enabled landscape.
"According to a recent survey by PRWeb, 94 percent of PR professionals see value in including video with news releases but only 12 percent have ever included video in news releases they've distributed," said Greg Jarboe, president of SEO-PR and author of YouTube and Video Marketing: An Hour a Day. "By providing a new tool that makes it easier to create and distribute multimedia news releases, PRWeb is helping PR professionals bridge the gap between interest and action. Bundling video with a news release increases the odds that the audience will act on that information. In addition, there are substantial Search Engine Optimization (SEO) benefits to including video with news releases because it provides additional content that search engines will index."
Today’s announcement is part of PRWeb’s continuing effort to introduce new product features that make it easier for customers to take advantage of online visibility. In July, PRWeb introduced a revised public Website and in September the company launched an enhanced client console.
“Similar to our client console enhancement, the news release management tool serves to improve the user-experience, but also introduces a scalable framework that will set us up for future innovations,” added Wei. “Over the upcoming months we will be rolling out more features and these current enhancements will ensure that they are delivered in a user-friendly manner.”
PRWeb is recognized as a leading online news and press release distribution service worldwide. Since 1997, PRWeb has been changing the way businesses, marketing departments and public relations firms think about press releases. PRWeb was the first company to develop a distribution strategy around direct-to-consumer communication and to build and offer a platform for search engine optimized press release distribution. PRWeb is an online news distribution service of Vocus, Inc., a leading provider of on-demand public relations management software. For more information, go to http://www.prweb.com.
Vocus, Inc. (NASDAQ: VOCS) is a leading provider of on-demand software for public relations management. Our web-based software suite helps organizations of all sizes to fundamentally change the way they communicate with both the media and the public, optimizing their public relations and increasing their ability to measure its impact. Our on-demand software addresses the critical functions of public relations including media relations, news distribution and news monitoring. We deliver our solutions over the Internet using a secure, scalable application and system architecture, which allows our customers to eliminate expensive up-front hardware and software costs and to quickly deploy and adopt our on-demand software. Vocus is used by more than 4,000 organizations worldwide and is available in seven languages. Vocus is based in Lanham, MD with offices in North America, Europe and Asia. For more information, please visit http://www.vocus.com or call (800) 345-5572.
This release contains "forward-looking" statements that are made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. These are statements that are predictive in nature, that depend upon or refer to future events or conditions, or that include words such as "may," "will," "expects," "projects," "anticipates," "estimates," "believes," "intends," "plans," "should," "seeks," and similar expressions. This press release contains forward-looking statements relating to, among other things, Vocus’ expectations and assumptions concerning future financial performance. Forward-looking statements involve known and unknown risks and uncertainties that may cause actual future results to differ materially from those projected or contemplated in the forward-looking statements. Forward-looking statements may be significantly impacted by certain risks and uncertainties described in Vocus' filings with the Securities and Exchange Commission.