Newspaper Publishing: A Global Strategic Business Report
San Jose, California (PRWEB) March 30, 2010
Newspaper, the once ubiquitously published product and an important vehicle for information dissemination, today face the toughest challenge ever. The age of information technology is capsizing the competitive equations in the traditional ink-on-paper delivery models. The ever-increasing reach of television, rising broadband penetration, mobile Internet, and influx of new consumer devices for digital content delivery, limits the market for traditional forms of publication. The ongoing structural challenge is manifested in the form of newsprint continuing to witness a decline in circulation volume, while advertisers continue to move from newspapers to other new formats. With the gradual decline in the 7-day-a-week reader, and an increase in the number of readers, who want specific information, the expansive multi-layered content in newspapers is now a cause for concern among news organizations. The economic recession is additionally exacerbating the pressure on newspaper publishers as consolidation in retail sector, drop in employment advertising, decline in ad opportunities from the real estate and auto industry and loss of classifieds to online competitors, make the business environment tougher.
With no immediate respite from the slowdown seen on the horizon, 2010 is expected to be most challenging year for newspaper publishing companies. Developed markets such as North America and Europe will face the strongest blow due to the decline in advertising and circulation income. Developing nations are however seen as more capable of surviving the onslaught of challenges, thanks to the growing population, rising levels of literacy and the ever-increasing number of newspaper readers in these countries.
As stated by the new market research report on newspaper publishing, Europe continues to be the largest regional market, having accounted for about 36.65% of the total market revenue estimated in 2009, while Asia-Pacific market is the fastest growing regional market over the analysis period 2006-2015.
In the upcoming years, players in the newspaper publishing market will look up to innovation, new circulation formats & Ad packages, transformation of traditional print newspaper to online version, and publishing outsourcing services to stay afloat and step up to the pressures exerted by the rapidly changing marketplace. With the traditional business model based on print advertising and circulation coming under great pressure, the dominance of print advertising as a prime revenue contributor is expected to recede in the upcoming years, replaced largely by online e-newspaper advertisements. The growing popularity of digital content is transforming online newspaper into an institutionalized genre, thus making its association with printed newspaper extremely important. Survival in the current media landscape therefore compels publishers to have an online presence. As newspaper publishing enters the digital era, adroit innovation that helps optimally engage advertisers and readers alike, will remain critical to success of participants in the traditional newspaper market.
Key players operating in the market include Gannett Co Inc, The New York Times Company, Tribune Company, News Corporation, The Economist Group, The Washington Post Company, South China Morning Post Publishers Ltd, The Yomiuri Shimbun Group, and The Sun, among others.
The report titled "Newspaper Publishing: A Global Strategic Business Report" announced by Global Industry Analysts, Inc., provides a review of noteworthy market trends, growth drivers and challenges. The report in addition also enumerates recent acquisitions, and other strategic industry activities. The report offers market estimates and projections for the world Newspaper Publishing by geographic markets including the US, Europe, Asia-Pacific and Rest of World, across revenue streams, such as, Circulation, Print Advertising, and Online Advertising.
For more details about this market research report, please visit -
About Global Industry Analysts, Inc.
Global Industry Analysts, Inc., (GIA) is a reputed publisher of off-the-shelf market research. Founded in 1987, the company is globally recognized as one of the world's largest market research publishers. The company employs over 800 people worldwide and publishes more than 1100 full-scale research reports each year. Additionally, the company also offers thousands of smaller research products including company reports, market trend reports, and industry reports encompassing all major industries worldwide.
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