New York, NY (PRWEB) April 27, 2010
EReaders and tablets have been making headlines over the last few weeks, culminating in the recent media frenzy over Apple’s iPad. While some publishers spend hundreds of thousands of dollars to develop ‘native’ applications for a limited number of devices, NewspaperDirect Inc., the world leader in multi-channel newspaper and magazine content distribution, makes it possible for their publishers to deliver their newspapers or magazines via every imaginable channel—from newsprint to desktops and laptops, to phones, eReaders and tablets, including the iPad—and at no cost to them.
In the last three months, NewspaperDirect has doubled the number of devices it supports, making it possible for its PressDisplay.com subscribers to read a rapidly growing selection of publications on their ‘screen’ of choice. The two latest additions—Barnes and Noble’s Nook and the Neolux Nuut—bring the total to 13: Aluratek Libre; Apple iPad, iPhone, iPod Touch; B&N Nook; BlackBerry; enTourage eDGe; Interead COOL-ER; IREX 800SG and DR1000; Kindle2 and KindleDX; NUUT2 and NUUT3; and Sony Reader.
Along with support for the widest array of available devices, NewspaperDirect also works with the largest roster of publishers, which have partnered with the company for multichannel content distribution. Last month, the company signed an additional 25 titles (from Australia, China, India, Israel, New Zealand, South Africa, Spain, the UK, and the USA) to its global digital network, which now services more than 1,500 full-content publications. The pace has accelerated in recent months: it took nearly 10 years to reach 1,000 titles, a milestone the company celebrated on April 20, 2009. In the twelve months since then, NewspaperDirect has increased that total by an impressive 50 percent.
“While the iPad may be the hottest device on the market today, and the perfect companion for our PressReader application, we won’t stop there. Our strategy is to make our publishers’ content available to their subscribers wherever they are, on whatever device they choose,” said Alex Kroogman, CEO of NewspaperDirect. “Our phenomenal growth in the past 12 months is the result of that strategy and the compelling value proposition we offer publishers: a unique, zero-operational-cost business model and our commitment to work in partnership with them to maximize their readership, audited circulation, and revenues.”
PressReader is an integral part of both PressDisplay.com and SmartEdition, NewspaperDirect’s customizable e-paper solution powered by PressDisplay technology. Without lifting a finger or spending a dime, publishers of the hundreds of private-label SmartEditions can immediately offer their content to subscribers, on the latest devices. The moment a device is supported by PressDisplay.com, it is also made available to NewspaperDirect publishing partners for their own e-editions, at no cost.
PressDisplay.com is popular with consumers who want access to multiple news sources, and corporate customers who need to monitor printed media for business-critical news. With more than 1,500 full-content digital replicas of newspapers and magazines from 93 countries in 44 languages, PressDisplay.com has also become the standard in more than 2,500 libraries around the world.
About NewspaperDirect Inc.
NewspaperDirect delivers the world’s newspapers and magazines to millions of readers the way they want to receive them — in print, online, or on their mobile device or eReader — and wherever they live, travel, work or play. With the most innovative digital publishing technology in the industry, and the only zero operational-cost business model, NewspaperDirect is recognized as the world leader in multi-channel content distribution and monetization, and is the chosen partner of more than 1,500 publishers from 90 countries.
Optimized for PCs, Macs, Smartphones, iPhone, iPod Touch, BlackBerry, and various popular eReaders, NewspaperDirect’s flagship products (PressDisplay.com and PressReader) transcend the traditional RSS or text-based formats of other digital editions, delivering full-content publications that are compliant with international audit bureau requirements. PressDisplay.com also enhances the reading experience with powerful features such as cross-title search, monitoring, article ranking, bookmarks, instant translation, on-demand audio and social features that allow readers to comment on content, share articles, and interact with other readers.
SmartEdition, powered by PressDisplay technology, offers publishers a fully customizable digital edition platform with powerful and proprietary back office reporting and analysis tools (Reading Map, Ad Value Map) that help them optimally manage their content and advertisers. NewspaperDirect provides full hosting, payment acceptance, customer service management, and technical support.
NewspaperDirect website: http://www.newspaperdirect.com
PressDisplay website: http://www.pressdisplay.com
PressDisplay blog: blog.pressdisplay.com/
Tim Cox, ZingPR, tim(at)zingpr(dot)com, +1-650-369-7784