ASUS Partners With NewspaperDirect to Power News Content for ASUS Line of Products

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Millions of users of the ASUS online entertainment platform will be able to access 1,800+ newspaper titles from 94 countries on their ASUS notebooks, tablets, netbooks, and computers.

ASUS Eee Pad users can access 1800+ newspapers on PressDisplay.com via asus@vibe

Our PressDisplay technology provides an open platform that can be tailored to the needs of hardware vendors that need a way to offer high-value content to their users — and provides publishers complete control.

(Mobile World Congress): ASUS, a global technology leader renowned for innovation and quality, has selected NewspaperDirect Inc. to provide daily newspaper content for its complete line of digital platforms. Starting spring 2011, millions of ASUS customers will be able to use the asus@vibe online entertainment content platform to access more than 1,800 full-content newspapers from 94 countries available on PressDisplay.com, the world’s largest online newspaper kiosk. Initially, PressDisplay.com access will be available on the ASUS Android-based Eee Pad tablets with support for Win7-based devices following later.

asus@vibe is a one-stop entertainment platform and value-added service for all ASUS products, including notebooks, Eee PC, Eee Pad and other new ASUS cross-platform devices. With the asus@vibe platform, users can access or download a wealth of exciting and engaging digital content such as music, videos, games, magazines, e-books, as well as tune into their favorite radio stations and stream live TV anytime and anywhere.

“We are committed to exceeding customer expectations in everything we do, and offering only the best in news content on all our platforms is part of that commitment,” said Vira Chang, head of the eBusiness Service Department of ASUS. “NewspaperDirect, known for leading innovation in the publishing industry, has proven to be the perfect partner for us. Not only have they responded quickly as our needs have changed, they have delivered a superior product that fits with our philosophy to deliver only the very best to our users.”

“We are extremely pleased that ASUS has selected NewspaperDirect to power the news content of their entertainment platform,” said Alexander Kroogman, CEO of NewspaperDirect. “Our PressDisplay technology provides an open platform that can be tailored to the needs of hardware vendors that need a way to offer high-value content to their users — and provides publishers a way to reach new audiences with content that is safe, secure and under their complete control.”

About ASUS
ASUS, one of the world’s top 3 consumer notebook vendors and the maker of the world’s bestselling and most award-winning motherboards, is a leading enterprise in the new digital era. ASUS designs and manufactures products that perfectly meet the needs of today’s digital home, office and person, with a broad portfolio that includes motherboards, graphics cards, displays, desktop PCs, notebooks, netbooks, servers, multimedia, wireless solutions, networking devices and mobile phones. Driven by innovation and committed to quality, ASUS won 3,398 awards in 2010, and is widely credited with revolutionizing the PC industry with the Eee PC™. With a global staff of more than ten thousand people and a world-class R&D team of 3,000 engineers, the company’s revenue for 2010 was around US$10 billion.

About NewspaperDirect Inc.
NewspaperDirect delivers the world’s newspapers and magazines to millions of readers the way they want to receive them — in print, online, or on their mobile device, tablet or eReader — wherever they live, travel, work or play. With the most innovative digital publishing technology in the industry and the only zero operational-cost business model, NewspaperDirect is recognized as the world leader in multi-channel content distribution and monetization, and is the chosen partner of more than 1,800 publishers from 94 countries.

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