Libraries Report Widespread Adoption of Library PressDisplay in Finland

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NewspaperDirect, the world leader in out-of-market digital newspaper distribution, announced that sales of its library version of PressDisplay.com (Library.PressDisplay.com) are taking off in Finland.

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But now, for the price of couple of foreign newspapers, they are able to buy the whole Library PressDisplay service and have access to hundreds of international papers. Many patrons have been delighted to see that also Aamulehti is available in the Library PressDisplay catalogue and now they are able to read it 'hot off the press'.

Paris, France - INMA World Congress - (Vocus) April 26, 2007 -- NewspaperDirect, the world leader in out-of-market digital newspaper distribution, announced that sales of its library version of PressDisplay.com (Library.PressDisplay.com) are taking off in Finland. Library PressDisplay was first introduced into the Finnish market only months ago by NewspaperDirect partner, LehtiMarket Oy, and has already been installed in most major libraries across Finland, including:

  •     Helsinki City Library
  •     Oulun yliopisto / Oulu University
  •     Turku City Library
  •     Jyvaskyla University / Jyväskylän yliopisto
  •     Haaga-Helia University of Applied Science

"Library PressDisplay is an excellent service for our customers because it makes all newspapers available instantly," said Pirjo Lipasti, information specialist at Helsinki City Library. "The number of titles included in the service is so large that there is something for almost everyone, regardless of their mother tongue. With Library PressDisplay we are able to offer our patrons titles that we could not offer before."

Offering more than 450 newspapers from 70 countries in 37 languages, often before they reach their local markets, Library PressDisplay is particularly popular with foreign students and expatriates.

Oulu University library purchased Library PressDisplay in order to let exchange students and foreign researchers read their own domestic daily newspapers. Foreign newspapers are expensive and take a considerable time to arrive in Finland. Even the domestic Finnish newspaper Aamulehti arrives in Oulu the day after it is published.

"University librarians felt they were paying for 'old' news," said Tiina Jounio of Oulu University Library. "But now, for the price of couple of foreign newspapers, they are able to buy the whole Library PressDisplay service and have access to hundreds of international papers. Many patrons have been delighted to see that also Aamulehti is available in the Library PressDisplay catalogue and now they are able to read it 'hot off the press'."

Jaana Isojärvi of Jyväskylä University of Applied Sciences also reports that Library PressDisplay has been very popular. "There are a big number of foreign exchange students in Jyväskylä, and Library PressDisplay has served their needs very well. Librarians have been marketing the service and teaching students how to use it. The service has been used heavily with the number of users constantly rising," he said.

Library PressDisplay is a standalone product that requires no software downloads, and is the most convenient solution for libraries wishing to rapidly expand the local and international media they can offer their patrons. Not only does it free the library staff from managing a newspaper catalogue, it provides a convenient portal for them to choose which titles to present to their patrons.

"PressDisplay service has been a huge success among our clientele," said Janne Järvinen, CEO of LehtiMarket Oy. "This new newspaper service has been well received within the academic and public libraries. It has been a valuable supplement to our conventional subscription management services."

"Instant access to all of the world's news is proving to be a critical requirement for attracting and retaining patrons in local and university libraries," stated Alexander Kroogman, CEO of NewspaperDirect. "Today, hundreds of libraries around the world recognize that Library PressDisplay is the most convenient and affordable way to offer clients access to the most prestigious publications in the world, often before they hit newsstands."

Library PressDisplay is available to libraries through a monthly subscription. To learn more about Library PressDisplay, visit http://Library.PressDisplay.com.

About LehtiMarket Oy
LehtiMarket Oy is the leading information and subscription management service provider in Finland. Our solutions are directed to meet the needs of publication subscription management in universities, libraries, companies, cities and municipalities. Our services facilitate the management of traditional publication subscriptions and make the use of electronic publications, electronic materials and reference as well as full text databases more effective. LehtiMarket Oy was founded in 1972 and has functioned as a provider of information services in Finland for over 30 years. LehtiMarket Oy is a member of ASA (Association of Subscription Agencies).

About Library PressDisplay
Library PressDisplay is the most convenient, complete and cost-effective way to read all your favorite newspapers on one site. Visitors to libraries that offer Library PressDisplay gain access to newspapers from home and around the world on the day they are published, often before they hit the news stands. Library PressDisplay enhances your reading experience with a simple user interface, easy-to-use navigation tools and powerful keyword(s) searching, emailing, blogging, translation and integrated audio functionalities. To learn more, visit http://Library.PressDisplay.com

About NewspaperDirect Inc.
Founded in 1999 and based in Vancouver, BC, Canada, NewspaperDirect Inc. is the world leader in digital delivery and local printing of same-day newspapers from around the world. NewspaperDirect offers hundreds of newspaper and magazine titles through a global network of more than 1200 print locations in more than 90 countries, delivering them to hotels, libraries, cruise ships, corporate offices, retail outlets, home subscribers and Web browsers everywhere. As a Microsoft Premium Partner, NewspaperDirect develops content applications for Tablet PCs and Ultra-Mobile PCs. To learn more, visit http://www.newspaperdirect.com.

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