Good Poll? Bad Poll? How to Judge the Accuracy of Election Polls

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Poynter's News University and the American Association for Public Opinion Research to Host Webinar on How to Measure Credibility of Presidential Election Polls

Understanding and Interpreting Polls: A Poynter/NewsU Webinar

This low-cost is event is for anyone with a stake in the 2008 election. Participants will learn how to decipher the data in election polls, how 'similar' polls can produce different results, and how to go beyond the 'horserace' numbers

To help the public, press and politicians understand how presidential election polls work and how to interpret poll results, the American Association for Public Opinion Research and The Poynter Institute's e-learning site, News University, have teamed up to offer a one-hour Webinar on Thursday, September 18. The Webinar, Understanding and Interpreting Polls in the 2008 Election, will begin at 2 p.m. Eastern Daylight Time. Access to the live Webcast and the archived Web recording costs $24.95 (http://www.newsu.org/2008ElectionPolls).

"This low-cost is event is for anyone with a stake in the 2008 election. Participants will learn how to decipher the data in election polls, how 'similar' polls can produce different results, and how to go beyond the 'horserace' numbers," said Howard Finberg, director of interactive learning, The Poynter Institute.

The Webinar will feature a live audio and slideshow presentation in which participants can post questions and respond to poll questions posed by the host, Claudia Deane. Deane, associate director for public opinion and survey research at the Kaiser Family Foundation, will present on behalf of AAPOR.

A computer with Internet access and a telephone line are required to join the presentation. For more information and to register, go to http://www.newsu.org/2008ElectionPolls.

About the American Association for Public Opinion Research

The American Association for Public Opinion Research is the leading professional organization of public opinion and survey research professionals in the U.S., with members from academia, media, government, the non-profit sector and private industry.

About NewsU @ The Poynter Institute

News University is the e-learning home for more than 79,000 journalists, educators and students in 200 countries around the world. NewsU offers more than 65 focused, interactive courses that appeal to journalists at all levels of experience and in all types of media. Many courses take just an hour or two to complete and most are free. NewsU is funded by a grant from the John S. and James L. Knight Foundation. The program is a project of The Poynter Institute, a leader in journalism training. Each year, Poynter conducts seminars in leadership and management; reporting, writing and editing; broadcast and online; ethics and diversity; and visual journalism.

FOR FURTHER INFORMATION, PLEASE CONTACT
Howard Finberg, Director, Interactive Learning
News University/The Poynter Institute
Phone: 1-888-POYNTER (1-888-769-6837)
E-mail: hfinberg[at]poynter.org

Pat Lewis
AAPOR Communications Director
1405 North George Mason Drive
Arlington, Virginia
Phone: 703-201-5070

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