Newton Group ESA’s Virtual Business Model Benefits Employees and Clients

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Virtual Company’s Unique Work Culture Encompasses Best of Both Worlds – Sophisticated Technology and a People-oriented Focus

With 70-plus associates across the country, they are determined to create a sense of community and camaraderie for their home-based associates.

The workforce as we know it is shifting. In its survey brief Telework Trendlines™ 2009, WorldatWork reports that 33.7 million people worked as telecommuters in 2008. A Kiplinger report estimates that 100 million U.S. workers will telecommute by 2010.

The Newton Group Elite Sales Associates is taking advantage of this paradigm shift in the workforce. Gordon Newton, president of Newton Group ESA, and CEO Theodoros Panopoulos are constantly innovating to anticipate the demand of this growing virtual workforce. With 70-plus associates across the country, they are determined to create a sense of community and camaraderie for their home-based associates. “Through the midst of all this technology, we understand that we are still in the business of touching people; this has been responsible for growing our bottom line,” says Panopoulos.

“I have worked for the Newton Group for 4 years now. I can honestly say that I have never experienced such a positive work environment,” said Judy Lessard of Florida. “This type of respect makes us want to do everything we can to make the Newton Group succeed on each and every project we are involved in.”

Having a virtual business model means that The Newton Group ESA is not limited to hiring from one geographical talent pool. This has enabled them to hire the most qualified and motivated people that the country has to offer. “A good cold caller is worth their weight in gold, but our ability to prove it to our clients is invaluable,” said Newton.

Realizing the need to be accountable to their clients, Newton Group has created a Customer Relations Management (CRM) software system to monitor their home-based associates’ work. Work hours are calculated by the system itself, which reads the time-flow of associates’ call records. This is compared to a performance-based estimated timeline of how long the work should have taken. “Our system is completely transparent,” said Panopoulos. Clients can see associates’ activity, and associates can see each others’ activity. Panopoulos said the result is an open, honest client relationship and a climate that produces healthy competition – and teamwork – among associates.

Newton Group’s associates are committed to the company’s core values and concepts. Central to this is the idea of “uncovering new life.” Newton notes that generating sales leads, the lifeblood of their clients’ businesses, is all about uncovering new life for their business.

“Because our people have embraced our core values and have mastered the idea of uncovering new life,” Newton says, “our culture has taken on a momentous life of its own.”

For more information on Newton Group’s services, visit or call 888-664-8199.

About Newton Group

In business since 2003, Newton Group Elite Sales Associates is a leading Virtual Contact Center (VCC) headquartered in Grand Rapids, MI. Approximately 70 sales associates work throughout the country, focusing on sales and lead generation.


Gordon Newton, President
The Newton Group, ESA
Phone: 888-664-8199
Fax: 248-281-7027


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