Announces Launch of new Website for Germany

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Sports injury specialists are set to unveil their first European website under the brand name.

The arrival of is an exciting step for the brand.

The store will integrate all of the existing key features of the company such as the popular Injury A to Z, instructional videos and comprehensive store, while targeting consumers in Germany, taking on board the nation’s sporting interest and hobbies. first began in 2000 as a jargon based content website explaining the conditions, recovery process and treatments for sports injuries in a straight-talking manner.

The success of the site led to its expansion into retail with partnerships now existing with top names like McDavid USA and G-Form, the online retailer also has its own self-named range of products. sells worldwide but with the expansion into Germany it aims to reach a larger core audience.

Peter Lilley, Director of Trueshopping Ltd, which owns, said: “The arrival of is an exciting step for the brand. This new dedicated website for the German market with its fast and efficient delivery service will create a stronger proposition with our customers in Germany who have been key users of our sporting expertise and products for many years. We look forward to this opportunity to build on this relationship with them.”

The new is schedule to go live later this month.

For more information on the brand visit their website.

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Laura Davis
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