Pierce Mattie Reveals Celebrity Marketing Tips for Hosting PR Events in Los Angeles -- Entertainment Communications

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A how to guide for planning a great launch event in Los Angeles. Case study: Chef Yossi, celebrity chef.

Pierce Mattie Public Relations and Rachel Bilson presented Chef Yossi to Los Angeles on at Hollywood’s hottest Southern food eatery, Memphis Restaurant (Kate Moss celebrated her birthday recently at Memphis), and helped raise close to $4,000 for the Los Angeles Mission. The party began at 8:00 pm and by 8:30 pm there were already over 115 guests in attendance. Edy and Maryam, who had compiled the guest list, were surprised at the lengthy line at the door. According to Edy, “I knew that the line would be long, but I had no idea that so many guests would show up so early.”

Yossi, Rachel Bilson, and other stylish stars enjoyed hors d’oeuvres prepared by Yossi’s catering company, Off the Shelf, while dancing to music spun by special guest Jake Hoffman (Dustin Hoffman's son). The Chef Yossi event has been featured in OK! Magazine, E! Entertainment, Angeleno Magazine, LA Splash Magazine, BiZBash, and Los Angeles Confidential.

A Simple Solid Idea: Great Food, Friends And Fun Space.

The Chef Yossi event started with a simple goal: to familiarize the press with Chef Yossi, who is a personal chef to the stars and the creator of the first patented odor-eliminating product line for chefs. Edy and Maryam decided that the best way to accomplish this end in Los Angeles is to throw a party celebrating Chef Yossi the person. TIP: Celebrities have advanced pallets. Serve the best, it doesn't have to be elegant, just mind blowing delicious.

Partner with a Respected Charity

Edy researched Los Angeles based charities and presented Yossi with a list of reputable charities. Yossi was drawn to the The Los Angeles Mission, which is a nonprofit organization that has served the homeless living on the streets of downtown’s Hope Central known as Skid Row for over 50 years. Since celebrities are inundated with invitations to parties on a daily basis, it is important for a launch party to stand out from the countless other invitations. Raising money for the Los Angeles Mission gives everyone somthing to celebrate and helped build a reputable guest list. Tip: Give celebrites a chance to "give to a cause" at your next event.

Secure Media and Celebrity Attendees

The partnership with the Los Angeles Mission secured Rachel Bilson as the presenter of Chef Yossi. A save the date was sent three weeks before the party to generate buzz. Then a formal invitation was sent a week before the party to all media and celebrities. A pre-event release listing celebrity attendees was sent out three days before the event. Lastly, the event was listed on hollywoodcalendar.com among other more private calendars. Additional outreach was completed via phone and email until the actual day of the event to further build the guest list.

As a result of this extensive outreach, the following celebrities attended the event: Jeremy Piven, Dustin Hoffman, Eliza Dushku, Michelle Rodriguez, Adam Levine, Nina Kaczorowski, Nia Long, Tara Lipinski, German Legarreta, Rita Branch, Adam Brody, Tamara Feldman, Jake Hoffman, Anthony Ghannam, Shauna Sand Lamas, Sara Lassez, Izabella Miko and James Wilder.

Create a Coveted Gift Bag

Every great launch event has a highly coveted gift bags. In order to secure a gift bag filled with cooking related items that complemented Chef Yossi’s line of personal care products, Edy and Maryam contacted edgy eco-friendly companies, a process that involved several weeks of extensive phone calls.

Guests at the Chef Yossi event took home Thermos Coolers on wheels, filled with the following items: the entire Chef Yossi line, a t-shirt from Company 81, Zhena Gypsey Tea, Izze Beverages, food items from Robert Rothschild Farms, JoJoBars, Celebrate a book by Workman Publishing, Vivi’s Original Sauce, gift certificates from Kate Summerville, Le Creuset cookware, Wine Enthusiast Magazine, skincare products from Aromapharmacy, Tzu bars, and stationary from Square Six and R-Nichols.

Arrive Early and Stay Late

All last minute details must be taken care of before the start of the event. Edy and Maryam arrived at the venue 3 hours early to supervise the red carpet, welcome the members of the press, set up an entrance area, and greet early arrivers. Arriving early also allows for adding special touches to the venue, such as replacing the soap in the bathrooms with Chef Yossi hand soap. It is also imperative to stay at the party until all guests have left in order to properly send off guests. Edy and Maryam were the first guests to arrive and the last ones to leave.

The Outcome

Based on the list of celebrities in attendance, the Chef Yossi Party successfully established Pierce Mattie Public Relations as one of Los Angeles’ more strategic and connected public relations firms.

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Pierce Mattie Public Relations, Inc. was founded by lifestyle expert Pierce Mattie. Popular past and present clients include; Desperate Housewives Video Game, Norma Kamali for Spiegel, Fantasy Diamond, Lotus Sports Cars, Le Petit Prince, Marriott Resorts & Spas, Jane Iredale Mineral Cosmetics, Ideal Image Laser Centers, Ojon Hair Care, Phytomer and many more. Pierce Mattie clients are often seen on E! Entertainment, VH1, MTV and in People, US Weekly, InStyle and many others.

For a complimentary consultation, please contact Pierce Mattie at 212-243-1431 or e-mail.

Pierce Mattie Public Relations was launched in 2001 by lifestyle editor and expert Pierce Mattie. Pierce Mattie PR remains the industry leader in communications for fashion, beauty and fitness brands alike with growing divisions in home furnishings and fine jewelry.

Executives at Pierce Mattie PR are noted for being young, high energy, hyper-educated, tech driven and very strategic with their beauty/fashion media campaigns. Pierce Mattie publicists have won numerous awards including; best editorial for their work with Vogue magazine, best press kit for their client; Ojon Hair Care, best publicity campaign for their client; Jane Iredale Cosmetics and best broadcast segment for their work on The Today Show and The View from IABC, Communicator Awards, Marcom Creative and The Annual PR Awards.

In June of 2005, Pierce Mattie PR launched their Los Angeles office located in West Hollywood. Top tier clients include; Bond No. 9 Fragrances, Natura Bisse Skin Care, Joico, Marc Blackwell Home Furnishings, Chef Yossi, PumpOne Fitness and many more.

For more information:


62 West 45th St

New York, NY 10036

P: 212.243.1431


1430 N Harper Ave

West Hollywood, CA 90046

P: 323.650.3700

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