“The kind of homogenous approach you find in many franchises is not the answer when people are investing in their future,” says DiMinico. “Learning Express is built for the independent entrepreneur.
Ayer, MA (PRWEB) July 19, 2011
Despite the economic climate, demographic studies conducted for specific locations throughout Long Island indicate a strong success potential for new Learning Express franchises. According to these studies, New York franchise business opportunities exist throughout the Long Island region. Learning Express plans to open 15-20 new toy store franchises in 2011.
Ask any evolutionary biologist—in a volatile environment with limited resources, specialization is the key to survival. In 2010, a franchise of specialty toy stores proved the theory. Learning Express, the nation’s leading educational toy retailer, opened fourteen new locations and six temporary “pop-up” stores for the holiday season. The company also reported that sales were up from the previous year. According to CEO Sharon DiMinico, it’s all thanks to specialization and adaptation.
“The kind of homogenous approach you find in many franchises is not the answer when people are investing in their future,” says DiMinico. “Learning Express is built for the independent entrepreneur. Our franchisees benefit from nearly thirty years of experience and we have a significant support system in place, but there’s a lot of freedom. We want our stores to be unique and special in their local community.
The cookie-cutter approach doesn’t work with our concept; our owners need to be responsive to their regional markets.”
While Learning Express has historically relied primarily on this type of grassroots marketing, in May of 2011 the company partnered with Educational Insights, a manufacturer of high quality educational toys and the sponsor of the first-ever Jeopardy! Teachers Tournament. Learning Express was named as the retail destination for Educational Insights products advertised during the Jeopardy! tournament, generating unprecedented brand exposure for the franchise. The company celebrated its successes at this year’s Annual Learning Express Convention, held in Jacksonville, FL this past June.
About Learning Express
Learning Express is the nation’s leading franchisor of educational toy stores with more than 150 locations across the country. Each store is proud to be counted amongst the family of homegrown local businesses in its community. Learning Express storeowners go to work each day to provide their neighbors with a warm, friendly environment in which to shop, meet, and learn. The Learning Express product mix is the crème de la crème of the industry, carefully evaluated for safety, child-tested for fun, and guaranteed to help parents raise smart, healthy kids. Contact Learning Express to learn more about our franchises in New York and throughout the United States.